Sega firmly believe that Mario and Sonic at the Olympic Winter Games is going to be ruling the top spot in the UK gaming charts this Christmas.
“There are three games that can be Christmas number one: Call of Duty, FIFA or Mario & Sonic. It’s as simple as that.”
“The price cuts on PS3 and 360 could make that a slightly larger challenge, and Modern Warfare 2 will be huge. Will it be bigger than the last Modern Warfare? I think it probably will be.”
“But we think we can do it because the last Mario & Sonic achieved a 30 per cent attach rate on Wii and on DS it got a seven per cent attach rate. And if we achieve even half of that, we’ll be in with a chance.”
- Sega UK’s marketing director John Clarke