Nintendo president Satoru Iwata told investors that the firm are extremely wary that people will hold back from purchasing the Wii U at launch in case Nintendo decides to cut the price after a few months of the system going on sale. Hopefully Nintendo has learned a lesson from the Nintendo 3DS and that is not to launch your hardware at an overly expensive price point.
“With regard to the influence on the Wii U, what we have to take most seriously is that the price markdown could damage the trust of the consumers who bought the Nintendo 3DS just after the launch. I feel greatly accountable for it. Our decision of the price markdown this time has a side effect that, at the launch of the Wii U, people may feel that the price might drop in the near future if they wait. Nevertheless, we have decided to cut down the price of the Nintendo 3DS as we consider it as a necessary decision now. What we will be able to do to recover the consumers’ trust before the launch of the Wii U is very important to us.”