Electronic Arts Labels boss Frank Gibeau believes that the introduction of new consoles into the marketplace will bring about lots of new IP’s from developers as they look to enhance the experience found on the console. Gibeau says that there’s never a better time to launch new IP’s than when a consoles launches, primarily because you can explore new ideas and do different things.
“The introduction of new hardware from the big three is going to allow us to reembark on a bunch of new IPs, because it’s the better time to do it, because you can really explore new ideas and do different things.”
“In a market this massive, launching new IPs is very risky and it’s a big investment to make these games. So it’s a natural thing to see in this point in the cycle a little bit more emphasis on the knowns – the big properties and franchises – but in the new cycle you’re going to see a lot of new IP from Electronic Arts.”