Bing Gorden, a former veteran at EA and a board member of several large companies including Amazon and Zynga, believes that Nintendo is well on its way to becominga software only company. While Gorden admits that Nintendo make exceptionally good games, he still foresees them going the software only route.
What do you think of the Wii U’s chances this Christmas and beyond, especially facing tablets like the Nexus 7 for $199 that are pretty good game devices? Is that going to make it tough for the Wii U?
I think Nintendo’s already on track to become primarily a software company. We saw that with Sega back in the day; Sega made some missteps and became primarily a software company. Nintendo hasn’t really made missteps, Nintendo probably has better creative talent and better leadership now than Sega did. It’s got the most robust business model, the best creative talent; Miyamoto’s still the best in the business. Apple’s most directly competitive with Nintendo. So far, when Miyamoto makes a perfect game, in his career he makes games worth $200 – it’s worth buying a system for. I think the handheld is going to be under a lot of pressure. I can imagine a day when Nintendo wonders – and maybe it’s generational change – when Nintendo wonders if they ought to take some of their best games and make them apps.
That will be an interesting evolution to watch.
That will be stunning. Neither Apple or Nintendo – both those companies like control – is likely to want a partnership, but a partnership would be stunningly cool. I think if you’re Nintendo, as long as Miyamoto’s coming to work, you can sustain a proprietary platform. He’s that good.