Activision Chief Executive Bobby Kotick firmly believes that his competitors games are less than adequate. Kotick was questioned about the challenging marketplace this year and why sales have been down at retail. He went on to say that the demand in the marketplace is for great quality products, and that’s what Activision is providing.
“I also think you’ve had, unfortunately, a stream of products that are less than adequate from some of our competitors. The demand in the marketplace is for great quality products. If you look at the success we’re having it validates that there is an opportunity for great quality products but I think at this stage in the cycle, it’s challenging for anything other than great quality products. Beyond that, many gamers are happy to keep playing online games for longer stretches of time instead of rushing out to buy new products.”