Nintendo of America President and COO Reggie Fils-Aime admits Sony did a great job in terms of supporting its 12-year-old console, PlayStation 2, which launched in 2000. The PlayStation 2 is currently the best-selling video game system of all time, followed closely by the Nintendo DS, which released 2004. Like the PlayStation 2, Fils-Aime believes Wii will keep selling for quite some time.
Have you learned anything from watching Sony’s continued success selling the PlayStation 2?
“You know, PlayStation has done a phenomenal job driving sales on what is a [twelve] year-old machine. They’ve done a phenomenal job, and they have been able to address different marketing over time, to build an incredibly large install base. We believe that the Wii system, similarly, will keep selling for quite some time. They’re going to be different addressable markets, not only from a U.S. perspective but from a global perspective… [but we'll] hopefully continue to drive sales at a historic rate.”