Nintendo of America president Reggie Fils-Aime has confessed that any time consumers spend on rival devices is ultimately a missed opportunity for the Kyoto based company. Reggie also reiterated that Nintendo is – and always will be – an entertainment company, and that they hope to expand on this with the introduction of Wii U.
“I think what the Wii U does is further show that our vision is this broader entertainment landscape. Because in the end the time that consumer spends in any form of entertainment that’s not on our device is a missed opportunity for us.”
“I think that we already see ourselves as an entertainment company. I think that certainly as we launch the Wii U, as consumers experience Nintendo TV, I think consumers will also see us as a broader entertainment company.”