Xavier Poix, managing director of Ubisoft’s Annecy, Montpellier, and Paris studios, has told Gamespot that he believes the slow start of the Wii U is caused by the fact that the overall message of the console is difficult to convey to consumers, unlike the original Wii console. Poix also believes that it’s technology like Microsoft’s SmartGlass application that will lead the way in the area of interconnectivity and multi-screen experiences.
“The depth of what you can do with that console is really hard to get across unless you play with it. It’s different from the Wii, where seeing was believing. With the Wii U, people really need to experience it.”
“The whole idea of the asymmetrical gameplay and using two screens to do two very different things is not simple to explain to people. ZombiU was designed to be a game for core players launching with a new Nintendo console. We should have communicated better in this respect to let people know what kind of experience to expect. It wasn’t obvious enough that there would be a new controller and new gameplay and a new skill set to develop.”
“We are at a new start in the industry, a moment where gaming is no longer just for geeks. We have consoles like the Wii to thank for that, and the rise in mobile gaming. It’s all leading towards interconnectivity. What will you do on your phone in the future will impact what you do on your console back home, and so on. There will be different applications for different devices.”
“You’ve got a new toy to play with, and for the first time you need to think differently. It’s hard to achieve but it’s the best moment.”