UK trade publication MCV has spoken to a number of mainstream retailers in the United Kingdom to find out exactly what they think of Wii U, and how the current situation can be changed. The Wii U has failed to take off in the United Kingdom as not a single Wii U exclusive game has charted in the UK all-formats top 40 during 2013. Here’s what the retailers want from Nintendo.
“Wii U has not caught the public’s imagination yet,” Tesco games buying manager Jonathan Hayes
“We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”
Sainsbury’s games buying manager Gurdeep Hunjan added: “A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond.”
ShopTo buyer James Rowson said: “Nintendo needs to show there’s a wide range of games available and on the horizon so consumers see Wii U as a good long-term investment.”