Walk Free, a human rights organisation, wants to make sure that Nintendo doesn’t use slave-mined minerals when creating its products. These specific minerals arrive on the market from troubled regions such as the Democratic Republic of Congo. Walk Free has created the above video and also a flash-based game to draw attention to this issue.
“While this parody allows gamers to demand that Nintendo articulate credible steps to ensure slavery is not in its supply chain, slavery is not a game.”
“We’re not mocking the problem, we’re poking fun at the absurdity of Nintendo’s lack of response. Nintendo – as the world’s largest maker of video game machines – should be leading other consumer electronics companies in showing the public that they are working to have a supply chain free of slavery. Instead, they are lagging behind.”
– Walk Free’s movement director Debra Rosen.