J.C. Rodrigo, senior product marketing specialist in Nintendo of America’s product development department, has explained that the company had always wanted to showcase their latest games at Best Buy and they believe now was the best time to do so. Rodrigo says that they wanted to get the demos in as many people’s hands as possible and let them try the latest and greatest gaming experiences from Nintendo.
“We’ve wanted to do that for a long time. We really wanted to make sure we [brought] our experiences [to] the hands of people who want to try our stuff, as much as we could.”
“You had the sales and marketing briefing for the people that needed to hear that information; you had the Nintendo Direct for people that really needed to know, generally, what was happening and what we’re coming out with; and then you [had] the sampling at the Best Buy [stores] that got that information out as well. So if you look at it from the content perspective and who needed to know, everyone got what they needed to know — just in different ways. Software sells hardware, and focusing on the software is exactly what we’re doing.”
Thanks, Ahmad and Mike S