Andrew Wilson, the new boss of Electronic Arts, has explained to Kotaku that he really doesn’t want the company to be voted the worst in America for the third year running. Wilson doesn’t believe that Electronic Arts were ever really the worst company, but he says that he realises that consumers who buy their products were ultimately trying to tell them something. Whether the company has changed their ways remains to be seen.
“We started thinking about how we don’t want to be viewed as the worst company in America. I personally don’t think we’ve ever been the worst company in America, but it says something. The consumers out there are telling us something. And we actually took it very seriously. This was before Andrew was the CEO. We and [EA chief operating officer] Peter Moore and a couple of other guys in the executive company got together to try to understand what caused people to say these things. And there were some things out there that…consumers told us they didn’t like. online pass was one thing.”