Capcom’s Consumer Game Business Executive Corporate Officer Katsuhiko Ichii has told investors that the firm is committed to bringing out what it calls high-powered content for gaming platforms. Ichii also announced that the company is “pushing ahead” with the development of some unannounced games. These games will use the new Panta Rhei engine which powers Deep Down. However, this engine looks to be targeting PlayStation 4 and Xbox One, while the MT Framework engine is for Xbox 360, Wii U, PlayStation 3.
“In North America Capcom faces fierce competition in the home video game market, but we’ll continue to put out high-powered content. We intend to enhance our marketing and game development capabilities for next-gen consoles and develop games which attract more users.”
“Essentially we have two policies: Because we’re involved in the field of entertainment, the first would be to “always create new content”. Our second policy is to enhance our existing brands in a way that enables us to “always exceed the expectations of users”. Putting these policies into practice is not an easy thing to do. There are a lot of things that need to be considered, such as technological capabilities and business models. I place the greatest emphasis on whether content offers something that is original or unique. I believe this sense of “originality” is a determining factor in the value and appeal of a brand, and it is what motivates an individual to purchase the product. Technological prowess is no more than a means, and making full use of simply that does not mean you are going to beat the competition in the market. The first thing that needs to be laid out is the vision for a title. Once that is done, the next thing is to deliver unique content for each target region.”