While some people thought that Pokemon GO was just going to be a passing fad, Niantic has proved them wrong as the application continues to be a resounding success for all those involved in its development. Data analytic firm Sensor Tower is reporting that Pokemon GO players have spent an average of 2.5 million per day since the friends and trading update back in June. What’s more is the app saw a 39 percent spending increase “over the preceding two months’ average.”