On September 11th, Sony filed a lawsuit against Wildcat Creek and Bridgestone. By appearing engaged in a Mario Kart Wii battle in an advertisement for Brigdestone, actor Jerry Lambert, who plays Sony’s marketing character, Kevin Butler, supposedly caused confusion in the video game market and damage to Sony. Sony claims its lawsuit is based on violations of the Lanham Act, which prohibits false advertising.
“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”
-Dan Race, Sony’s senior director of corporate communications