Japanese retailers sell download cards for New Super Mario Bros. 2. In North America, however, consumers don’t have the option of purchasing download cards for the game. Instead, Nintendo 3DS users in North America can obtain the game by three methods: purchasing a physical copy from a retailer, downloading the title directly from the Nintendo eShop, or buying a download code (not card) from participating retailers.
For the first time, Nintendo is giving consumers a variety of ways to buy the game. Shoppers can purchase a packaged game as usual at retail locations nationwide. They can go to a participating retailer and buy a code to download the game directly to their Nintendo 3DS system over a broadband Internet connection. Or they can simply purchase and download the game on their own from the Nintendo eShop using a wireless broadband connection. Regardless of purchasing method, the game sells at a suggested retail price of $39.99.