Howard Phillips, who was a prolific figure at Nintendo of America during the 1980’s, is now head of the casual game company Gameduell. His role see’s him oversee head of design and user experience. Phillips helped launch the much-loved but now defunct Nintendo Power magazine and also the Nintendo ‘Fun Club.’ He left Nintendo in 1991 and has continued to be a well-known figure in the video games industry.
The final issue of the long-running Nintendo Power magazine is now available for purchase. The magazine has ran for an impressive 24 years. One of its founders, Howard Philips, says Nintendo Power’s popularity arose due to the maps and gameplay tips it provided to gamers.
You can purchase the final issue of Nintendo Power for $5.99 here.
“I’m just gaga over it now. Thinking of how fun it was to pull out a map of Zelda and see the entire world, and be able to go through it with your fingertip and then say, ‘Okay, there’s where you can burn that tree,’ or push that rock, or whatever. It was so cool. Getting that in the hands of kids was – from my perspective – the real big win that we were after.”
Former Nintendo employee Howard Phillips says that although Nintendo is a great company, the publisher has changed massively since the 1980s. Phillips claims that Nintendo titles made during 1985 to 1991 were more fun than modern Nintendo games because they provided simple, albeit fun mechanics with profound and challenging levels that entertained players. Now, according to Phillips, the video game industry focuses too much on detailing characters and stories.
“Nintendo is still a great company but obviously it has changed immensely since its heyday in the ‘80s. Back then there was literally just a handful of us who formed the core of the company – we worked closely together on almost every facet of the business and the camaraderie and friendships enjoyed then remains very special to me. Also, in the early years (1985-1991) the games were more fun as emphasis was on the simple but fun mechanics with deep and challenging levels to entertain and reward players.”
“Since then the industry became overly-enamored with character and story and to some degree content. The fun in games is determined primarily by what you do, but that fact has been lost or never realized by many current-gen game creators. Generally speaking Nintendo still honors an emphasis on gameplay, but the big budget productions and marketing efforts of today’s games can pull them off point.”