With Nintendo’s rivial competitors both releasing motion controllers you’d think that Nintendo would eventually cave in and announce a price drop for its current hardware, well according to Cammie Dunaway that’s not going to happen anytime soon.
“Right now, we continue to see demand at very strong levels. It’s tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20 percent of them today. That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, the retailer pipeline. And so, with that kind of demand, it doesn’t suggest the need for any pricing actions.”
– Cammie Dunaway, executive vice president of sales and marketing
According to reliable online gaming publication, CVG, Nintendo president Satoru Iwata turned down the motion sensing device that became Project Natal due to the initial price tag in late 2007.
Despite being impressed with the prototype, Iwata was reportedly unsold on it as a peripheral for Wii – leaving the door open for Microsoft to snap up the technology and its creator a year later.
“Iwata-San only ever invests in something he can guarantee will work for a Nintendo audience,” the exec told us.
“3DV showed off a camera that detected motion in 3D, and had voice recognition – but Iwata-San was unconvinced he could sell it at a Nintendo price point. He also had some worries around latency during gameplay.”
“Honestly – I’ve heard Iwata describe the prototype he saw at length, and it’s definitely Natal.”
“What we witnessed at E3 was smaller and the facial reading stuff had improved, but it’s the same technology. We remain unconvinced Natal will deliver on the more sophisticated elements of what Microsoft is promising at the price they’re aiming for.”
President and Chief Operating Officer of Nintendo of America, Reggie Fils-Aime, has openly stated that he’s completely un-fazed about rival motion control solutions from both Microsoft and Sony.
“We applaud anything that will further expand the market of game players; it’s in everyone’s best interest. But all of this talk around new motion controllers does make me think about the people who initially said that the Wii Remote was just a fad. I wonder what happened to those people? For some reason, no one’s invited me to a first-hand demo of either of the other motion controllers reportedly in development. I don’t know what they’ll cost, and I don’t know what software they’ll operate. It could be that our current 100 percent marketshare in motion control could lose a couple of points, but… with a head-start of over 51 million controllers, I still like our chances.
– Reggie Fils-Aime
Those thinking the mighty Rare have given up developing for the Nintendo DS are mistaken if this recent quote is anything to go by.
“I don’t think it’s fair to assume that we’ve permanently quit DS development, but yes, we are focusing on other things at the moment. Natal is a pretty big deal and needs a lot of attention.”