
Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications has told Industry Gamers that Nintendo are aiming at “core gamers” and “Nintendo loyalists” with the launch of the Nintendo 3DS.
“We know right at launch that the people that will be most interested in buying the 3DS are people that have been buying previous versions of the DS, that are Nintendo loyalists, and people that are core gamers.”
“There was a perception years back that we were somehow moving away from that crowd, and not making games that catered to that crowd, and that’s absolutely not true. With this launch, we especially wanted to make games for them and give them what they wanted.”
“What’s our target audience down the line? It’s really all ages, both male and female, because we certainly have the software support from third parties, and then from our own first party development to make games that appeal to everybody. We don’t feel that you have to concentrate on one segment at the expense of the other.”
- Charlie Scibetta, Nintendo of America
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