LinkedIn: Steve Okimoto, Senior Manager Of Developer Relations, Leaving Nintendo Of America

Emily Rogers, investigative sleuth and journalist, is reporting that Steve Okimoto is leaving Nintendo of America. Okimoto was Senior Manager of Developer Relations at NoA and has worked at the company since 1991. Rogers concludes that Nintendo of America’s third party relations team will be shaken up, which could be a good thing. Steve Okimoto was in charge of third party relations during the GameCube and Wii years. Rogers reports that he was the manager of third party relations during the current Wii U era.


The Legend of Zelda: Tri Force Heroes Demo Coming Tomorrow

If you weren’t able to get a hand on some of the codes for Nintendo’s previous limited demo of The Legend of Zelda: Tri Force Heroes, you can take part in it tomorrow. Starting at 9 AM PST, Nintendo will release the demo for the general public on Nintendo 3DS’s eShop. While players will be able to download and play locally, they can also take part in online co-op play at the following date/times:

  • 10/30: 3 PM – 5 PM Pacific
  • 10/31: 3 PM – 5 PM Pacific
  • 11/1: 3 PM – 5 PM Pacific

So far, this demo is only confirmed for Nintendo of America, though hopefully it makes its ways to other territories. This news follows up the recent news that The Legend of Zelda: Tri Force Heroes is the one of the lowest-selling Zelda game in Japan within the first week of sales.


Nintendo America Is Taking Over Cake Wars On Food Network, July 20th

It would seem as though Nintendo of America is preparing to take over American reality TV show, Cake Wars. For those not in the know, the show see’s a number of bakers compete to have their speciality cakes showcased at various special events. I’m not sure what Nintendo of America is planning to do on the show, but it is bound to be something surreal and bizarre. Should be interesting! You will need to tune into the next episode of the show on July 20th at 8/7c.

Thanks, Amy C

Nintendo Breaks Silence, Reaffirms Commitment To Iwata’s Dreams

In Nintendo of America’s first social media posts since yesterday’s solemn social media blackout, they have dedicated themselves to continuing Iwata’s legacy and honoring the late CEO. The Facebook and Twitter posts (seen below) reaffirm their commitments to Iwata and Iwata’s Nintendo, saying “they will spend every day trying to honor him and what he created.” In the interim, Shigeru Miyamoto and Genyo Takeda are the acting CEOs of the company, who have also dedicated to keep Nintendo’s direction on point. This will hopefully quell fears that without Iwata, Nintendo will succumb to investor mismanagement.

Reggie Fils-Aime, Nintendo Of America President, Comments On Iwata’s Death

Today has been a mournful day for the internet — between Nintendo’s voluntary social media blackout and the avalanche of tributes to honor Satoru Iwata, there is no doubt he will be warmly remembered. While Shigeru Miyamoto had previously released a statement, Reggie Fils-Aime (president and COO at Nintendo of America) issued one of his own, addressing Iwata’s legacy, personality, and the future of Nintendo:

Mr. Iwata is gone, but it will be years before his impact on both Nintendo and the full video game industry will be fully appreciated. He was a strong leader for our company, and his attributes were clear to most everyone: Intelligence, creativity, curiosity and sense of humor. But for those of us fortunate enough to work closely with him, what will be remembered most were his mentorship and, especially, his friendship. He was a wonderful man. He always challenged us to push forward…to try the new…to upset paradigms—and most of all, to engage, excite and endear our fans. That work will continue uninterrupted.

Nintendo Goes On A Social Media Blackout To Mourn Satoru Iwata

The entire gaming industry is in mourning over the death of the legendary Satoru Iwata, including Nintendo of America. In response of the tragedy, the American headquarters for Nintendo has decided to go dark, halting all social media posts for the day. Check out the Facebook and Twitter posts below:

Satoru Iwata passed away July 11 due to ongoing medical troubles. He is being fondly remembered across the industry as an innovator, a friend, and a gamer.

UPDATE: Nintendo of Europe has also taken the same steps to mourn the loss:

Kotaku: Reggie Hints At An Upcoming NA Release For New Nintendo 3DS (Not XL)

In an interview at E3, Kotaku pressed Nintendo of America’s President, Reggie Fils-Aime, about the New Nintendo 3DS and its limited release in North America. Since the American launch of the New Nintendo 3DS in February, fans and collectors have been clamoring for the smaller-screened New Nintendo 3DS (instead of the XL), largely due to the smaller size, interesting button color-scheme, and swappable face-plates. While Nintendo has no official announcements, Reggie did say:

We’ve certainly taken note of all of the readers and consumers that expressed desire for the base model.

While this isn’t much of a hint, Reggie let the following slip after he was pressed again:

We analyzed the results in Japan and saw the lion’s share of the volume was on the XL model, and that’s with no 2DS existing in the Japanese market. And so as we thought about: ‘What’s the best line-up for us?’ We thought the new XL and 2DS would be our best line-up. Not going to make any promises but, you know, I would suggest to your readers [at Kotaku] that they stay tuned and maybe some special SKUs might show up.

What do you think? Should we be getting our hopes up regarding swappable face-plates in our near future?