Nintendo America Is Taking Over Cake Wars On Food Network, July 20th

It would seem as though Nintendo of America is preparing to take over American reality TV show, Cake Wars. For those not in the know, the show see’s a number of bakers compete to have their speciality cakes showcased at various special events. I’m not sure what Nintendo of America is planning to do on the show, but it is bound to be something surreal and bizarre. Should be interesting! You will need to tune into the next episode of the show on July 20th at 8/7c.

Thanks, Amy C

Nintendo Breaks Silence, Reaffirms Commitment To Iwata’s Dreams

In Nintendo of America’s first social media posts since yesterday’s solemn social media blackout, they have dedicated themselves to continuing Iwata’s legacy and honoring the late CEO. The Facebook and Twitter posts (seen below) reaffirm their commitments to Iwata and Iwata’s Nintendo, saying “they will spend every day trying to honor him and what he created.” In the interim, Shigeru Miyamoto and Genyo Takeda are the acting CEOs of the company, who have also dedicated to keep Nintendo’s direction on point. This will hopefully quell fears that without Iwata, Nintendo will succumb to investor mismanagement.

Reggie Fils-Aime, Nintendo Of America President, Comments On Iwata’s Death

Today has been a mournful day for the internet — between Nintendo’s voluntary social media blackout and the avalanche of tributes to honor Satoru Iwata, there is no doubt he will be warmly remembered. While Shigeru Miyamoto had previously released a statement, Reggie Fils-Aime (president and COO at Nintendo of America) issued one of his own, addressing Iwata’s legacy, personality, and the future of Nintendo:

Mr. Iwata is gone, but it will be years before his impact on both Nintendo and the full video game industry will be fully appreciated. He was a strong leader for our company, and his attributes were clear to most everyone: Intelligence, creativity, curiosity and sense of humor. But for those of us fortunate enough to work closely with him, what will be remembered most were his mentorship and, especially, his friendship. He was a wonderful man. He always challenged us to push forward…to try the new…to upset paradigms—and most of all, to engage, excite and endear our fans. That work will continue uninterrupted.

Nintendo Goes On A Social Media Blackout To Mourn Satoru Iwata

The entire gaming industry is in mourning over the death of the legendary Satoru Iwata, including Nintendo of America. In response of the tragedy, the American headquarters for Nintendo has decided to go dark, halting all social media posts for the day. Check out the Facebook and Twitter posts below:

Satoru Iwata passed away July 11 due to ongoing medical troubles. He is being fondly remembered across the industry as an innovator, a friend, and a gamer.

UPDATE: Nintendo of Europe has also taken the same steps to mourn the loss:

Kotaku: Reggie Hints At An Upcoming NA Release For New Nintendo 3DS (Not XL)

In an interview at E3, Kotaku pressed Nintendo of America’s President, Reggie Fils-Aime, about the New Nintendo 3DS and its limited release in North America. Since the American launch of the New Nintendo 3DS in February, fans and collectors have been clamoring for the smaller-screened New Nintendo 3DS (instead of the XL), largely due to the smaller size, interesting button color-scheme, and swappable face-plates. While Nintendo has no official announcements, Reggie did say:

We’ve certainly taken note of all of the readers and consumers that expressed desire for the base model.

While this isn’t much of a hint, Reggie let the following slip after he was pressed again:

We analyzed the results in Japan and saw the lion’s share of the volume was on the XL model, and that’s with no 2DS existing in the Japanese market. And so as we thought about: ‘What’s the best line-up for us?’ We thought the new XL and 2DS would be our best line-up. Not going to make any promises but, you know, I would suggest to your readers [at Kotaku] that they stay tuned and maybe some special SKUs might show up.

What do you think? Should we be getting our hopes up regarding swappable face-plates in our near future?

Reggie Talks About Why He Thinks The Wii U Didn’t Do So Well At First

The Nintendo of America President, Reggie Fils-Aime, has sat down in an interview with Polygon to talk about the Wii U and its somewhat troubled start. Reggie reckons the bumpy start for the Wii U is down to the lack of good games that showed the console off at launch. Miyamoto has also been speaking about the struggles of the Wii U and what factors he thinks are responsible. The sales tend to speed up and slow down again every so often, but they’re hoping the current momentum will continue. He said:

“This industry is all about content. I can map out why the Wii took off at launch, it had two killer pieces at launch: Twilight Princess, Wii Sports. Look at our DS business. Our DS business was OK, but it was the launch of DS Lite, the launch of Nintendogs, the launch of the first New Super Mario Bros. where that system sort of dramatically took off.”

“So what happened with Wii U? Once the software came that showcased the capabilities of the system, guess what happened? The hardware took off.”

“I think it began holiday of 2013 as we prepped those launches that gave us some momentum. Then Mario Kart 8 hit, then it was Smash. I think it really was holiday of ’13, when we started to get the momentum.”

Reggie Says Current VR Technology Isn’t Fun

A good chunk of this year’s E3 Conference was all about ‘virtual reality’ technology, with the Oculus Rift, Morpheus and the HoloLens. It’s the next big thing. So, where is Nintendo’s answer to VR? Seems like there isn’t one. In an interview with Polygon, they asked Reggie Fils-Aime if there was a “Virtual Boy 2″ on the horizon. He said that VR isn’t fun or social enough yet, dismissing the idea of Nintendo adding their own VR technology to the mix. Do you agree with him, or should Nintendo jump on the bandwagon? Check out his full response:

We have knowledge of the technical space, and we’ve been experimenting with this for a long, long time,” Nintendo of America president Reggie Fils-Aime. “What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social. I haven’t walked the floor, so I can’t say in terms of what’s on the floor today, but at least based on what I’ve seen to date, it’s not fun, and it’s not social. It’s just tech.