Nintendo president Satoru Iwata has reiterated on the official Japanese Nintendo site that Nintendo’s core products will be video game platforms. However, he also vaguely mentioned the recently announced Quality of Life platform that the company is working on. Here’s what Iwata had to say about the company and its plans.
“With the belief that the raison d’etre of entertainment is to put smiles on people’s faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience. In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (“QOL”) in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.”
“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus. We will continue to value the spirit of originality described in our motto “The True Value of Entertainment Lies in Individuality,” and will continue to provide products and services which pleasantly surprise people.”
“With a platform business that improves people’s QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set “health” as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business. Through our new endeavors with the QOL-improving platform, we strive to further promote our existing strategy of expanding our user base, create an environment in which more people are conscious about their health and in turn expand Nintendo’s overall user base.”
“After Nintendo started the manufacture and sale of Hanafuda (traditional Japanese playing cards) 125 years ago, it has innovated itself from a playing card company to a toy company, a toy company to an electronic toy company and finally from an electronic toy company to a company developing video game platforms. Nintendo has continued to try new things, and with a history of experiencing many failures and small successes, we managed to pioneer the home video game market. What has remained the same from the past is that we have always tried to create something new from materials and technologies available at that time, to position entertainment as our core business and to improve people’s QOL in enjoyable ways. We will continue to value self-innovation in line with the times and aim for growth.”
It looks as though Nintendo of America is currently on a massive hiring spree with the official Nintendo jobs Twitter account and the Jobs Classification page posting a whopping 37 new vacancies within the company. A selection of positions within the company include a Software Support Engineer, IT Architect, Business Analyst, eShop Merchant and Programmer.
Thanks to everyone who sent this in.
Nintendo has confirmed that certain online functionality, including online play, matchmaking and leaderboards for many Wii, Nintendo DS and Nintendo DSi games, will no longer be accessible. The service will be closing on 20th May 2014 worldwide.
The service’s retirement will affect 20 Nintendo published Wii games and Wii Ware titles, including Animal Crossing: Let’s Go to the City, Super Smash Bros. Brawl, Mario Kart Wii and Pokémon Battle Revolution. More than 40 Nintendo published DS and DSi software titles will also be affected, such as Dragon Quest 9: Sentinels of the Starry Skies, Fire Emblem: Shadow Dragon, Pokémon Platinum Version, Professor Layton and the Curious Village and The Legend of Zelda: Phantom Hourglass. The full list of titles are available on the official Nintendo of Australia website
Thanks to everyone who sent this in.
Seth Fischer, who is one of Asia’s best-known hedge fund managers, has written to Nintendo to demand that the company begins developing and selling games on Apple’s iOS and Google’s Android. Candy Crush Saga developer King managed to generate $1.9 billion in revenues in 2013, or $5 million a day. Fischer says that Nintendo arguably has the largest library of casual games so they would be well suited to smartphone and tablet based gaming.
“Nintendo needs to embrace this thematic change in consumer demand, behaviour and expectations to stay relevant,”
“It is readily apparent that the standard elasticity of demand principle no longer applies in the consumer entertainment market when access requires the purchase of a physical product.”
“As the holder of what is arguably the largest library of casual games, Nintendo is well placed to make an immediate entry into mobile”
Thanks, Nintendo Commander Quadraxis
GAME have revealed that there’s an officially licensed Mario Kart 8 racing wheel coming. The peripheral costs £9.99 and is fairly similar to the racing wheels you could purchase for the original Wii console. The Mario Kart 8 racing wheel launches on May 20th.
- Get closer to the action than ever before, and feel ever twist and turn of the race, with an authentic arcade experience.
- Simple and easy to attach your Wii Remote to the wheel accessory.
- Comes complete artwork from Mario Kart 8 on the wheel.
- Officially licensed from Nintendo.
Thanks, David, Heroponluigi, and Dekuplushdoll
Sega America have uploaded a Sonic Boom behind the scenes video which can be viewed above. The video documents the development process and speaks to a number of key players on the team. Sonic Boom is exclusive to the Nintendo 3DS and Wii U and is the third and final game in Sega’s exclusivity agreement with Nintendo.
In an attempt to drum up sales Nintendo is releasing a new Wii U bundle in Japan that comes with Wii Sports Club. The price for the new package is 30,000 Yen and is due for release on March 27th. The news was announced in the latest Japanese Direct, but went overlooked. Here’s what Japanese gamers will get.
- White Premium Wii U
- 1 Wiimote Plus
- 1 Sensor Bar (not included in the standard Premium Pack)
- Wii Sports Club (Golf, Tennis, Bowling) pre-installed (no idea if they give you full passes for those)
Just a quick reminder to let everyone know that Best Buy is offering Nintendo fans the chance to purchase Nintendo eShop Cards for an impressive 20 percent off. The deal begins today and the gift cards can be purchased online, right here.
The long-running battle between Sega and Nintendo in the 90′s is due to be detailed in both a book and in a movie. The book is titled Console Wars and is written by Blake Harris. There will also be a movie based on the book and this will be written and directed by Seth Rogen and Evan Goldberg. Sony Pictures and Scott Rudin will be developing the project. The book’s writer, Blake Harris, will also serve as Executive Producer.
Thanks, Nicky Ali
Tokyo-based games consultant Serkan Toto thinks that Sony’s PlayStation 4 will enable the company to capture some of the marketshare that Nintendo has so far failed to capture with its Wii U console. However, he doesn’t think that it’s likely that Sony will be able to get those casual consumers that purchased a Wii back in 2006 as he believes they have flocked to mobile and tablet based gaming.
“Calling it a “dream situation” for Sony, Tokyo-based games consultant Serkan Toto believes that the company will dominate the Japanese market this generation. But it’s unlikely that Sony will be able to convince all of the customers that sent Nintendo to the top with the Wii yet failed to return for the Wii U. The Wii’s stratospheric sales were largely because of casual games and non-traditional software that appealed to the same demographic most likely to have switched to mobile devices.”
“As such, Toto says, it “isn’t unrealistic” to imagine that the overall console market will shrink in size, even if the PS4 outsells the PS3. Still, there’s an opportunity for Sony to make up some ground. “I think that Sony will be able to capture some of the market that Nintendo isn’t able to serve with the Wii U, but it will certainly be not all of it,” says Toto. “But Nintendo is making it as easy for Sony as ever to capture some market share.”