One thing that puzzles many of us when purchasing a game is why digital versions of video games are generally more expensive than the retail versions. While retail games see extreme price drops on a daily basis, digital games generally retain their pricing and are only discounted occasionally. Ubisoft CEO Yves Guillemot has explained why this is.
“Digital is more reactive than what we put in stores, but at the same time, it doesn’t react as fast on consoles than it does on PC,” Guillemot said. “What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business, a new trend, and we think all this will get more in line with time, but for sure, at the moment you see all sorts of prices depending on who is doing a promotion for that specific week.
“If you look at the PC [post-release discount] trend, I think you will see that on consoles, but you will have to wait a little bit of time for that to happen with the same speed,” he continued, suggesting Ubisoft could become more aggressive in discounting digital console games in the future.
“On digital we will not sell [a game] for a lower price compared to physical. After a few weeks or few months things can change, and as Yves has been saying, sometime you might have a promotion on Amazon [that is] not on GameStop, but we can also react on the digital side.
“We are actually more aggressive on the PC side where digital is very, very strong. We tend to be more conservative on the digital side for more console and more flexible on PC.”
Nintendo of America has confirmed via its official website that the lovely Kirby and the Rainbow Curse will retail for $39.99. The game is a budget priced release, which will no doubt please many. The general recommended retail price for Wii U games in the United States seems to be $59.99. Kirby and the Rainbow Curse launches on February 20th in the US exclusively on the Wii U.
Thanks, Josh N
It looks as though GameStop Italy has let the cat out of the bag early and revealed the pricing for the New Nintendo 3DS in Europe. If you want the standard New Nintendo 3DS then you’ll need to fork out 169.98 Euros, but if you want to purchase the New Nintendo 3DS XL then that will set you back 199.98. The standard edition falls in line with the pricing of the Ambassador Edition New Nintendo 3DS. Now all we need is a release date from Nintendo Europe.
I’ve received a number of emails from Nintendo fans in the United Kingdom stating that the Amiibo figures are in short supply. UK retailer GAME has them in stock but they’ve hiked up the prices. Amazon UK also have them in stock, but the majority of them are being sold through sellers so they’ve seen a price hike too. Whether Nintendo underestimated demand or alternatively they’ve proved extremely popular is hard to determine.
Thanks to everyone for sending this in.
We’ve yet to hear about an official price point for the upcoming Captain Toad: Treasure Tracker on Wii U, but Kmart have the adorable game listed up at $39.99. Hopefully this is the official price for the game, but we won’t know for sure until nearer release.
Square Enix has confirmed that the Wii U version of Deus Ex: Human Revolution Director’s Cut will cost consumers $20 more if they opt for the Wii U version of the game. Deus Ex: Human Revolution Director’s Cut will cost $30 on the Xbox 360 and the PlayStation 3, while the Wii U version will set you back $50. The company has yet to explain why the Wii U version of the game costs gamers $20 more.
Capcom has confirmed via a press release that the long-awaited digital version of Phoenix Wright: Ace Attorney – Dual Destinies will retail for $29.99 in the United States. Capcom also reconfirmed that the game will be arriving on the Nintendo 3DS eShop this fall. The company stated a few days ago that the latest Phoenix Wright title will be digital only.