Today has been a mournful day for the internet — between Nintendo’s voluntary social media blackout and the avalanche of tributes to honor Satoru Iwata, there is no doubt he will be warmly remembered. While Shigeru Miyamoto had previously released a statement, Reggie Fils-Aime (president and COO at Nintendo of America) issued one of his own, addressing Iwata’s legacy, personality, and the future of Nintendo:
Mr. Iwata is gone, but it will be years before his impact on both Nintendo and the full video game industry will be fully appreciated. He was a strong leader for our company, and his attributes were clear to most everyone: Intelligence, creativity, curiosity and sense of humor. But for those of us fortunate enough to work closely with him, what will be remembered most were his mentorship and, especially, his friendship. He was a wonderful man. He always challenged us to push forward…to try the new…to upset paradigms—and most of all, to engage, excite and endear our fans. That work will continue uninterrupted.
The latest episode of Nintendo Minute is probably one you will want to watch. The lovable presenters Kit and Krysta have managed to grab Nintendo of America president Reggie Fils-Aime to discuss their E3 memories, which also include this year’s Nintendo World Championships. If you’re interested to hear Reggie views about this year’s E3 then be sure to give the video a watch, below.
Forbes recently had the opportunity to catch up with Nintendo of America president Reggie Fils-Aime after this year’s E3 event. The publication quizzed Reggie regarding why there was no new Nintendo hardware showcased at the show. Fils-Aime pointed towards the New Nintendo 3DS as a piece of hardware they have recently launched and also teased that they may release “new variants”. Whether he just means releasing additional colour schemes for the New Nintendo 3DS XL, or alternatively bringing over the standard New Nintendo 3DS, remains to be seen. Here’s what Reggie Fils-Aime had say at this year’s E3 event.
“Our focus is over the current six- to nine-months. In our handheld space, we’ve just launched the new Nintendo 3DS XL. So from that standpoint, there is no new hardware coming over the next six- to nine-month period. There might be some new variants. The thing about the handheld space, consumers love new designs, new colors. And we’ll continue to offer those types of experiences. But there’s not going to be a fundamentally new piece of handheld tech coming out.”
With most video game companies now jumping on the Virtual Reality bandwagon it will no doubt surprise some people that Nintendo hasn’t decided to venture into the space. Nintendo of America president Reggie Fils-Aime says that they have experimented with Virtual Reality and AR with the ill-fated Virtual Boy and the Nintendo 3DS. He also explained that they are currently conducting their own research with internal experiments, but the company simply doesn’t believe that Virtual Reality is ready for prime time yet. Instead, they are focussing on the growing popularity of eSports where they have seen big success with Super Smash Bros and the recent Nintendo World Championships 2015.
“We have a long and deep history with VR with Virtual Boy, and we also have a history with augmented reality because there’s AR in Nintendo 3DS,” Reggie Fils-Aime, president of Nintendo of America, says. “We know the tech and we know how the tech has evolved. For Nintendo, we always go beyond the tech to make sure that the experiences we do are fun and they’re social, and I think those are the two key opportunities today on the VR/AR space. Are they both fun and social? I don’t think that’s there yet. So we’re going to continue to stay close to the technology. We’re going to continue to do our own internal experiments, but we don’t believe it’s ready for prime time yet.”
“We saw success last year with the Smash Bros. Invitational, and Smash Bros. has always been a game in the eSports community,” Fils-Aime says. “What we’re really gratified to see is that the community has now embraced Super Smash Bros. for Wii U because it has the speed and customization they like. We’re also seeing them embrace Mario Kart 8, as well as Splatoon, in a competitive environment. We’ve always been close to the eSports space and will continue to be.”
“We’re fortunate that we’ve got the range of content to pull it off in the here and now, and we’re really gratified to see the reactions,” Fils-Aime says. “All of that is going to go into the mix as we think about proper opportunities, future E3s as well as potentially taking the idea outside of E3. So it’s something we’re going to be looking at really hard.”
Whatever way you look at it both Xbox and PlayStation won this year’s E3 event judging from social media, news reports, and various message boards. However, Nintendo of America president Reggie Fils-Aime wanted to take a little pop at PlayStation in an interview with Kotaku. Specifically he took a little dig at The Last Guardian which was clearly shown too early when it was first showcased in 2009.
“The best way to launch a game like that is to surprise and delight [fans], to give them a launch date, in an environment like this let them play it versus what other companies do which is to announce a project that you may not see for five, six years,” he hissed. “It’s just not the way we do things.”
Thanks, Carmen P
Nintendo’s amiibo figures have proven to be a big success and it’s only natural that Nintendo is busy producing more. However, Nintendo of America president Reggie Fils-Aime says that Nintendo fans shouldn’t worry as they’re still fully committed to video game development. Fils-Aime points towards the fact that the Kyoto based company has opened whole new R&D building that is full of video game developers who are busy building the games we know and love.
“The toys-to-life category is most developed here in the United States. Early on, we challenged our internal supply chain that this was going to be big and we needed to scale it up. The fact that we had supply challenges probably says we didn’t think big enough. But certainly the demand has been exceedingly strong.”
“You are talking about very different parts of our organization,” he said. “The people involved in doing that are not the same people involved in creating the games and creating the implementation.
“There’s no issue with our first- and second-party development. In fact, I don’t know if you’ve been to Kyoto recently, but we’ve got a whole new R&D building that is full of developers; whether they are software developers or hardware developers. So, we’re increasing our capacity to create more content. We’re focused on creating great content.”
In an interview at E3, Kotaku pressed Nintendo of America’s President, Reggie Fils-Aime, about the New Nintendo 3DS and its limited release in North America. Since the American launch of the New Nintendo 3DS in February, fans and collectors have been clamoring for the smaller-screened New Nintendo 3DS (instead of the XL), largely due to the smaller size, interesting button color-scheme, and swappable face-plates. While Nintendo has no official announcements, Reggie did say:
We’ve certainly taken note of all of the readers and consumers that expressed desire for the base model.
While this isn’t much of a hint, Reggie let the following slip after he was pressed again:
We analyzed the results in Japan and saw the lion’s share of the volume was on the XL model, and that’s with no 2DS existing in the Japanese market. And so as we thought about: ‘What’s the best line-up for us?’ We thought the new XL and 2DS would be our best line-up. Not going to make any promises but, you know, I would suggest to your readers [at Kotaku] that they stay tuned and maybe some special SKUs might show up.
What do you think? Should we be getting our hopes up regarding swappable face-plates in our near future?