Nintendo Of America President Reggie Fils-Aime Celebrates His 54th Birthday Today

Today is a very special day for Nintendo of America president Reggie Fils-Aime as it is his 54th birthday. Who would have thought he was 54? Anyway, let’s take some time out to wish him a very Happy Birthday as he continues to lead Nintendo of America and promote both the Wii U and the Nintendo 3DS. It has been a struggle, but Reggie and the team seem to be getting there.

Thanks, MasterPikachu6 and JapanGamer

Nintendo Is Still Against Releasing A New Iteration Of An Exisiting Series Every Year

A lot of video game franchises these days are currently annual such as Call of Duty and Assassin’s Creed. Nintendo of America president Reggie Fils-Aime says that the company is still against this tradition. For instance Fils-Aime says with something like Mario Kart there will only be one entry for the Wii U and the next game would be on future hardware. Reggie also hopes that the video games we are playing today on our Wii U console’s will be cherished into the future.

The company won’t overuse its old games, though, Fils-Aime said. Nintendo won’t follow in the same steps of games like Call of Duty, releasing a new iteration every year, he said. “We put out one Mario Kart per platform per generation.”

That strategy has led many Nintendo fans to hold on to their decades-old game consoles to replay their favorites. What’s unclear is whether the Wii U will be as equally loved decades from now.

“We certainly hope so,” Fils-Aime said. “And in the end it’s going to be placed on our ability to have these unique compelling experiences that stand up to time.”

Nintendo Of America President Says “We Think Deeply About Our Product Names”

One thing that Nintendo fans are baffled by is the company’s recent naming conventions for their consoles. Nintendo of America president Reggie Fils-Aime says he is aware of confusion regarding the company’s product names, but believes calling the New Nintendo 3DS, the New Nintendo 3DS, really communicated to consumers that it’s an improved Nintendo 3DS device.

“We think deeply about all our product names and really try and come up with a naming convention that makes sense for the consumer that communicates what’s going on. We believe that this communicates that this is an improved version of the 3DS line.”

Nintendo Of America President Talks About The Amiibo Figures Which Are In High Demand

Amiibo have proven to be incredibly popular here in the west and there’s certain figures going for a pretty penny on Amazon and eBay. Nintendo of America president Reggie Fils-Aime is aware of this and says that they didn’t quite anticipate the demand for certain figures. Reggie wouldn’t confirm whether the rarer Amiibo figures would be coming back, but he did say that the company doesn’t want to leave any opportunity uncovered.

“Fils-Aime said it’s a new business for Nintendo and it’s still trying to balance supply and demand.”

With high-demand Amiibos “We’re looking hard at addressing that opportunity,” he said, without committing to making more of those most sought-after and collectible models.

“We don’t want to leave any opportunity uncovered with these figures,” he said.

Thanks, Kallum

Reggie In Confident That Nintendo Is On A Rebound

Nintendo has taken a hit as of late with declining sales of the Nintendo 3DS and lack of third party support on Wii U, but Nintendo of America president Reggie Fils-Aime feels like the company is currently on the rebound. Wii U sales have improved and the company’s Amiibo figures have been extremely popular.

Asked if the company is now on a rebound, Fils-Aime said it’s “doing better this year than we did last year” but it’s still working to expand its user base.

“The way I would frame it: Our goal is to drive an ongoing positive trajectory,” he said in an interview at the Redmond headquarters.

“Certainly with the momentum we’re seeing with our hardware, the momentum we’re seeing with our key software titles, that gives us a lot of confidence,” he said.

Thanks, Kallum

Nintendo America Jokes About A Reggie Fils-Aime Amiibo Figure


Nintendo of America certainly have a sense of humour as they’ve teased fans that an Amiibo based on Reggie Fils-Aime will eventually be coming to stores. That hasn’t stopped fans from clamouring on FaceBook that they do indeed want an Amiibo based on the Nintendo of America president. I honestly don’t think anyone would be able to handle the power that a Reggie Amiibo would possess.

Reggie Fils-amiibo: coming soon to a store near you!

Reggie Fils-amiibo is known to cause uncontrollable Smash attacks and is not safe to use against human Super Smash Bros. players. Reggie Fils-amiibo is not a real amiibo and will not be sold now or ever.

Thanks, Michelle

Reggie Highlights The Difference Between Wii U And Other Consoles In Recent Video

News publication Forbes recently had the opportunity to sit down with Nintendo of America president Reggie Fils-Aime to discuss the all-important holiday season. During the interview Reggie talks about the difference between the Wii U and its rivals, the PlayStation 4 and Xbox One. You can watch the interview, above.

Thanks, Michelle