Nintendo’s amiibo figures have proven to be a big success and it’s only natural that Nintendo is busy producing more. However, Nintendo of America president Reggie Fils-Aime says that Nintendo fans shouldn’t worry as they’re still fully committed to video game development. Fils-Aime points towards the fact that the Kyoto based company has opened whole new R&D building that is full of video game developers who are busy building the games we know and love.
“The toys-to-life category is most developed here in the United States. Early on, we challenged our internal supply chain that this was going to be big and we needed to scale it up. The fact that we had supply challenges probably says we didn’t think big enough. But certainly the demand has been exceedingly strong.”
“You are talking about very different parts of our organization,” he said. “The people involved in doing that are not the same people involved in creating the games and creating the implementation.
“There’s no issue with our first- and second-party development. In fact, I don’t know if you’ve been to Kyoto recently, but we’ve got a whole new R&D building that is full of developers; whether they are software developers or hardware developers. So, we’re increasing our capacity to create more content. We’re focused on creating great content.”
In an interview at E3, Kotaku pressed Nintendo of America’s President, Reggie Fils-Aime, about the New Nintendo 3DS and its limited release in North America. Since the American launch of the New Nintendo 3DS in February, fans and collectors have been clamoring for the smaller-screened New Nintendo 3DS (instead of the XL), largely due to the smaller size, interesting button color-scheme, and swappable face-plates. While Nintendo has no official announcements, Reggie did say:
We’ve certainly taken note of all of the readers and consumers that expressed desire for the base model.
While this isn’t much of a hint, Reggie let the following slip after he was pressed again:
We analyzed the results in Japan and saw the lion’s share of the volume was on the XL model, and that’s with no 2DS existing in the Japanese market. And so as we thought about: ‘What’s the best line-up for us?’ We thought the new XL and 2DS would be our best line-up. Not going to make any promises but, you know, I would suggest to your readers [at Kotaku] that they stay tuned and maybe some special SKUs might show up.
What do you think? Should we be getting our hopes up regarding swappable face-plates in our near future?
The Nintendo of America President, Reggie Fils-Aime, has sat down in an interview with Polygon to talk about the Wii U and its somewhat troubled start. Reggie reckons the bumpy start for the Wii U is down to the lack of good games that showed the console off at launch. Miyamoto has also been speaking about the struggles of the Wii U and what factors he thinks are responsible. The sales tend to speed up and slow down again every so often, but they’re hoping the current momentum will continue. He said:
“This industry is all about content. I can map out why the Wii took off at launch, it had two killer pieces at launch: Twilight Princess, Wii Sports. Look at our DS business. Our DS business was OK, but it was the launch of DS Lite, the launch of Nintendogs, the launch of the first New Super Mario Bros. where that system sort of dramatically took off.”
“So what happened with Wii U? Once the software came that showcased the capabilities of the system, guess what happened? The hardware took off.”
“I think it began holiday of 2013 as we prepped those launches that gave us some momentum. Then Mario Kart 8 hit, then it was Smash. I think it really was holiday of ’13, when we started to get the momentum.”
This year’s E3 has been an interesting one for Nintendo. They showcased a number of titles that have received a mix reactions from the fanbase including Animal Crossing: Amiibo Festival and Metroid Prime: Federation Force. GameSpot caught up with Nintendo of America president Reggie Fils-Aime to discuss the games that were revealed and also get his impression of E3.
Little is known about the NX, and Nintendo has mentioned the system several times this year without going into much detail about it. In an interview with The Wall Street Journal, Nintendo of America president Reggie Fils-Aime implied that NX is the company’s next home console and not a handheld. Nintendo said multiple times that we won’t hear a lot about NX until 2016.
“From a Nintendo perspective, we clearly have strength here in the Americas, we have strength in Europe and we have strength in Japan,” Fils-Aime said. “That isn’t necessarily true of some of our more direct competitors. We’ve also said publicly that we are already hard at work on our next home console and that’s another element we’ll be talking about much later.”
We all know just how quickly certain amiibo figures fly off store shelves and Nintendo of America president Reggie Fils-Aime says that the company is aware of the situation and is working extremely hard to fulfil orders. However, he says that demand currently outpaces supply and that they would need to triple amiibo production to fulfil consumer demand for the popular Toys to Life series.
“We’re at a point where we have to take our volume estimates and double them or triple them based on the levels of demand we’re seeing. We’re working very hard to meet that demand.”
Fils-Aime said Nintendo has been working with its suppliers to “push the envelope” for production schedules in an effort to catch up, but “the consumer demand continues to outpace supply.”
A good chunk of this year’s E3 Conference was all about ‘virtual reality’ technology, with the Oculus Rift, Morpheus and the HoloLens. It’s the next big thing. So, where is Nintendo’s answer to VR? Seems like there isn’t one. In an interview with Polygon, they asked Reggie Fils-Aime if there was a “Virtual Boy 2” on the horizon. He said that VR isn’t fun or social enough yet, dismissing the idea of Nintendo adding their own VR technology to the mix. Do you agree with him, or should Nintendo jump on the bandwagon? Check out his full response:
We have knowledge of the technical space, and we’ve been experimenting with this for a long, long time,” Nintendo of America president Reggie Fils-Aime. “What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social. I haven’t walked the floor, so I can’t say in terms of what’s on the floor today, but at least based on what I’ve seen to date, it’s not fun, and it’s not social. It’s just tech.