Reggie Fils-Aime Says He Will Participate In The Ice Bucket Challenge

Nintendo of America president Reggie Fils-Aime has announced via Twitter that he will participate in the Ice Bucket Challenge. He was recently asked by Phil Spencer, who is head of Xbox, if he would join him in the challenge. The event is to raise awareness for ALS research.

Thanks, Holonboy and Kallum S

Xbox Boss Phil Spencer Does Ice Bucket Challenge And Asks Reggie And Yoshida To Do The Same

Phil Spencer, who is the head of Xbox, recently participated in the ALS Ice Bucket Challenge and has asked Reggie Fils Aime, Shuhei Yoshida and Gabe Newell, to do the same. Spencer has said that he will donate money that he has raised into ALS research. The ALS Association is an organisation that raises money for research for those individuals who have Lou Gehrig’s disease. Would you like to see Nintendo of America president Reggie Fils-Aime participate?

Thanks, no po ro po

Reggie Fils-Aime Appears In Video Games: The Movie

Nintendo of America president Reggie Fils-Aime makes an appearance in Video Games: The Movie. Produced by Zach Braff, the newly-released film is a documentary chronicling the rise of video games from niche to multi-billion dollar industry. It also features interviews with several industry veterans, including Nolan Bushnell, Warren Spector and Hideo Kojima.

Reggie Says Tomodachi Life Sales In The US Are Stronger Than They Had Anticipated

Nintendo of America president Reggie Fils-Aime says sales of Tomodachi Life are better than they had originally anticipated. Reggie points towards the Nintendo 3DS for its success, saying that it’s a vibrant platform.

“We just launched Tomodachi Life. The Tomodachi Life numbers were significantly stronger than we had forecasted and planned. That’s because it’s a vibrant platform.”

Reggie Fils-Aime: “GamePad Is An Integral Part Of Wii U”

Nintendo are committed to bringing new quality titles to the Wii U which utilise the GamePad’s unique capabilities – and that can be seen with Shigeru Miyamoto’s three new projects revealed yesterday during Nintendo’s E3 coverage. In a recent interview with IGN, Nintendo of America COO Reggie Fils-Aime said that the GamePad was definitely here to stay and believes that the controller is an “integral part of the Wii U”.

With Miyamoto’s projects – Project Guard, Project Giant Robot and Star Fox – as well as new IP Splatoon and Mario Maker all using the GamePad in many different ways, it’s surely just the beginning of showing what else the Wii U’s controller can really do. Here’s what Reggie had to say on the GamePad and whether Nintendo would abandon it.

“For us, that is not part of our vision. We believe that the GamePad is an integral part of Wii U. During this week, we’re going to be showcasing other ways for utilizing the GamePad, and this has been a priority for Mr. Miyamoto. He, himself, has dedicated a lot of his personal energy to showing what can be done with the GamePad to really bring it to life.

“We’re committed to it. We believe that it is a key innovation that, otherwise, all you’re doing is making prettier pictures and using faster processors, and not bringing a lot of uniqueness in terms of gameplay.”


Reggie Says Nintendo Fan Desires ‘Doesn’t Affect What We Do’


Nintendo of America president has told Siliconera that despite legions of dedicated Nintendo fans signing petitions for certain games, it ultimately doesn’t affect what the company does. Reggie points out the fact that a vast number of signatures on a petition don’t necessarily equate to large numbers of software sales.

“I have to tell you — it doesn’t affect what we do. We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do.”

Fils-Aime went on to say that while he’s “aware of what’s happening,” he is ultimately “paid to make sure that we’re driving the business forward.”

“The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales,” he said.


Reggie Fils-Aime Honors ‘Fantastic Launches’ Of PlayStation 4, Xbox One

xbox_one_ps4_wii_uNintendo of America president Reggie Fils-Aime has honored the ‘fantastic launches’ of the PlayStation 4 and Xbox One. Speaking during the VGX award show yesterday, Fils-Aime acknowledged that new hardware is what drives the video game industry, regardless of the manufacturer. The executive went on to say that although the newly released consoles from rivals boast powerful hardware, they need great games in order to survive in the long run.

“This industry loves brand new hardware and anything that’s good for the industry is good for Nintendo, so you know, they’re having a fantastic launch, kudos to them,” Fils-Aime said.

“What people recognize is that having pretty hardware is one thing, but you need games, and right now we’ve got some of the top rated games on our system, and it’s games that you can’t play anywhere else, so yeah, we’re feeling very good about where we are.”