The Nintendo of America President, Reggie Fils-Aime, has sat down in an interview with Polygon to talk about the Wii U and its somewhat troubled start. Reggie reckons the bumpy start for the Wii U is down to the lack of good games that showed the console off at launch. Miyamoto has also been speaking about the struggles of the Wii U and what factors he thinks are responsible. The sales tend to speed up and slow down again every so often, but they’re hoping the current momentum will continue. He said:
“This industry is all about content. I can map out why the Wii took off at launch, it had two killer pieces at launch: Twilight Princess, Wii Sports. Look at our DS business. Our DS business was OK, but it was the launch of DS Lite, the launch of Nintendogs, the launch of the first New Super Mario Bros. where that system sort of dramatically took off.”
“So what happened with Wii U? Once the software came that showcased the capabilities of the system, guess what happened? The hardware took off.”
“I think it began holiday of 2013 as we prepped those launches that gave us some momentum. Then Mario Kart 8 hit, then it was Smash. I think it really was holiday of ’13, when we started to get the momentum.”
This year’s E3 has been an interesting one for Nintendo. They showcased a number of titles that have received a mix reactions from the fanbase including Animal Crossing: Amiibo Festival and Metroid Prime: Federation Force. GameSpot caught up with Nintendo of America president Reggie Fils-Aime to discuss the games that were revealed and also get his impression of E3.
Little is known about the NX, and Nintendo has mentioned the system several times this year without going into much detail about it. In an interview with The Wall Street Journal, Nintendo of America president Reggie Fils-Aime implied that NX is the company’s next home console and not a handheld. Nintendo said multiple times that we won’t hear a lot about NX until 2016.
“From a Nintendo perspective, we clearly have strength here in the Americas, we have strength in Europe and we have strength in Japan,” Fils-Aime said. “That isn’t necessarily true of some of our more direct competitors. We’ve also said publicly that we are already hard at work on our next home console and that’s another element we’ll be talking about much later.”
We all know just how quickly certain amiibo figures fly off store shelves and Nintendo of America president Reggie Fils-Aime says that the company is aware of the situation and is working extremely hard to fulfil orders. However, he says that demand currently outpaces supply and that they would need to triple amiibo production to fulfil consumer demand for the popular Toys to Life series.
“We’re at a point where we have to take our volume estimates and double them or triple them based on the levels of demand we’re seeing. We’re working very hard to meet that demand.”
Fils-Aime said Nintendo has been working with its suppliers to “push the envelope” for production schedules in an effort to catch up, but “the consumer demand continues to outpace supply.”
A good chunk of this year’s E3 Conference was all about ‘virtual reality’ technology, with the Oculus Rift, Morpheus and the HoloLens. It’s the next big thing. So, where is Nintendo’s answer to VR? Seems like there isn’t one. In an interview with Polygon, they asked Reggie Fils-Aime if there was a “Virtual Boy 2” on the horizon. He said that VR isn’t fun or social enough yet, dismissing the idea of Nintendo adding their own VR technology to the mix. Do you agree with him, or should Nintendo jump on the bandwagon? Check out his full response:
We have knowledge of the technical space, and we’ve been experimenting with this for a long, long time,” Nintendo of America president Reggie Fils-Aime. “What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social. I haven’t walked the floor, so I can’t say in terms of what’s on the floor today, but at least based on what I’ve seen to date, it’s not fun, and it’s not social. It’s just tech.
Nintendo of America president Reggie Fils-Aime has explained why The Legend of Zelda for Wii U wasn’t featured at E3 2015 in any form. According to Fils-Aime, although new footage of the game has been captured, Nintendo decided to not show it at this year’s expo because there’s still a while before the game is released. Zelda Wii U was originally planned as a 2015 launch, but it won’t arrive until sometime next year.
“We just fundamentally don’t believe in showing content at E3 that is going to be a long term proposition,” Fils-Aime said. “We like to show content that typically will launch in the upcoming Holiday and maybe extending into the first half of the following year. And at this point, the new Zelda for Wii U is not a 2015 project.”
Nintendo of America president Reggie Fils-Aime has arrived in Los Angeles for E3 2015. Although the expo doesn’t officially kick off until later this week, Nintendo is starting things early with a presentation focusing on new content coming to Super Smash Bros. for Wii U and Nintendo 3DS today, June 14, beginning at 7:40 p.m. The company’s Digital Event broadcast is set to air on Tuesday, June 16, at 9 a.m. PT. Nintendo president Satoru Iwata recently revealed why he won’t be attending this year’s E3.