Tag Archives: Reggie Fils-Aime

Reggie Says Nintendo Fan Desires ‘Doesn’t Affect What We Do’


Nintendo of America president has told Siliconera that despite legions of dedicated Nintendo fans signing petitions for certain games, it ultimately doesn’t affect what the company does. Reggie points out the fact that a vast number of signatures on a petition don’t necessarily equate to large numbers of software sales.

“I have to tell you — it doesn’t affect what we do. We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do.”

Fils-Aime went on to say that while he’s “aware of what’s happening,” he is ultimately “paid to make sure that we’re driving the business forward.”

“The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales,” he said.



Reggie Fils-Aime Honors ‘Fantastic Launches’ Of PlayStation 4, Xbox One

xbox_one_ps4_wii_uNintendo of America president Reggie Fils-Aime has honored the ‘fantastic launches’ of the PlayStation 4 and Xbox One. Speaking during the VGX award show yesterday, Fils-Aime acknowledged that new hardware is what drives the video game industry, regardless of the manufacturer. The executive went on to say that although the newly released consoles from rivals boast powerful hardware, they need great games in order to survive in the long run.

“This industry loves brand new hardware and anything that’s good for the industry is good for Nintendo, so you know, they’re having a fantastic launch, kudos to them,” Fils-Aime said.

“What people recognize is that having pretty hardware is one thing, but you need games, and right now we’ve got some of the top rated games on our system, and it’s games that you can’t play anywhere else, so yeah, we’re feeling very good about where we are.”


Reggie Fils-Aime Answers Questions From Siliconera And Assistant Editor For Zelda Universe

Siliconera and the Assistant Editor for Zelda Universe, Melena, recently had the chance to catch up with Reggie Fils-Aime, Chief Operating Officer of Nintendo of America. During the interview, Reggie answered questions ranging from Operation Moonfall, Monolith Soft, gaming innovation, the state of Nintendo in 10 years, and regional games being developed in America by North American Studios.

When talking about the greatest innovation in the past ten years in the gaming industry, Reggie gave quite a simple answer.

“It’s gotta be the WiiMote. The WiiMote introduced a completely new style of play that arguably set an industry standard for motion controls, and let the consumer experience games in an entirely new way. The thing, I think, that’s really set Nintendo apart from the competition is its focus on new styles of play. We’re always looking for ways to innovate, ways to bring new and fun experiences to the consumer. In the end, it’s all about the software, and all about how you experience that software—and controllers have a huge effect on that.”

The WiiMote did set an industry standard when it came to motion controls, as Sony decided to release a very similar peripheral called the Playstation Move after the release of the Wii. The Xbox 360 later released Kinect, which was very much entrenched in motion control and had a camera that tracked your movements for motion control gameplay. Nintendo “revolutionized”  the last generation of gaming with the WiiMote. Reggie also believed that the 3DS was one of the biggest gaming innovations of the past ten years.

“So here’s what’s interesting. The question that you asked me is “what was the single biggest innovation in the video game industry in the past decade?” if you would have asked the question differently, during my tenure, what was the gaming system that arguably has redefined the industry, I would’ve said the [Nintendo] DS. Because if you think about it, it was the first system that had a touch screen, a built in microphone—and the types of games that that enabled? You know, in many ways, it’s the forefront of what’s happening now with mobile and touch and things of that nature. The system that sold over 150 million globally?”

What is fascinating is that the DS pre-dated devices such as the iPhone, which was released in 2007 (the DS was released in 2004) and was the first system to successfully utilize touch screen technology. It paved the way for companies such as Apple to utilize the touch screen and it not only changed the video game industry, but the tech industry as a whole.

Reggie continued to defend the Wii U’s lineup of games, arguing that the system has had a steady stream of games since July. In addition, Wii Fit U will release in January, Donkey Kong in February, and Mario Kart in Spring 2014, and Super Smash Bros. with no set release date, yet slated for a 2014 release.

Nintendo is also looking to the Americas in terms of original titles. Nintendo has two studios based in North America: Retro Studios and NST.

“The fact of the matter is, we have two internal studios that are based in the U.S.: we’ve got Retro, and we’ve got NST. In addition, there are a number of key relationships we have with companies based here in the Americas. The team that did Luigi’s Mansion: Dark Moon, for example, is up in Vancouver. We’re looking to build more and more relationships with great developers here—developers who can take some of our best franchises and help create fantastic content.”

When speaking about Monolith Soft, Reggie emphasized to not take too much into account when looking at the end credits of games. He is even credited at the end of some games that he had little to no involvement with. He did hint though that Monolith Soft is working on something major, possibly Project X, and had a huge smile on his face when talking about it.

“They may be there [in the end credits of those games] but I would be careful looking too much into that. It’s funny with those end credits, I see my name pop up and it’s like, I have nothing to do with this game! I mean, I appreciate the credit—but I’m not always directly involved with them. We’ve shown some footage of a new Monolith Soft game, though, so they are certainly working on something! [Reggie smiled wide when he mentioned this.]“
Reggie also reflected on the revolution of the WiiMote, and how he would have seen it if he had been told about it when he first joined Nintendo. He also mentions about how Nintendo is always aiming to bring fun to their consumers, and regardless of the hardware, how will the experience be for the gamer?

“Let me put it this way: when I joined the company, if someone would’ve whispered to me, Hey Reggie imagine—we’re going to have a remote that, when you move it, things happen on the TV—and then, we’re going to have a remote that has a screen displaying different things than what’s being displayed on the big screen! I would’ve asked, “All right, are we going to do this in ten years? In twenty years? When are we going to do this?”

I mean, the wonderful thing about Nintendo is that we’re always thinking about what’s going to make people happy? What’s going to be a great experience? And then we create the content and hardware to bring it to life. So, what are we going to be doing ten years from now? I don’t know what the hardware is going to look like, but I can guarantee you that the software is going to make you smile.”

Finally, when talking about Operation Moonfall and Operation Rainfall, Reggie had this to say:

“I have to tell you—it doesn’t affect what we do. We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do. I’ll give you an example. I mentioned earlier that our head of product development had a bet on X versus Y—we also had a bet around localizing Xenoblade.

I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

I’m paid to make sure that we’re driving the business forward—so we’re aware of what’s happening, but in the end we’ve got to do what’s best for the company. The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

This makes it sound far less likely that Majora’s Mask will see a re-make for the 3DS, like Ocarina of Time did.

One of the journalists present for the event, Melena, summed up her thoughts on her time with Reggie with this:

“I was humbled by his professionalism and dedication to fans. Reggie made sure to reach out to everyone at the event, and was open to input regarding marketing strategies, Nintendo Direct, and reaching out to new Nintendo fans.” Melena, Assistant Editor for Zelda Universe

Reggie Says Sakurai Might Consider Adding Him To Super Smash Bros.

Nintendo of America president Reggie Fils-Aime is open to the idea of him being playable in the next Super Smash Bros. game. Although he was probably joking, Fils-Aime said today that series director Masahiro Sakurai might consider adding him to the Super Smash Bros. roster if a petition gets at least 100,000 signatures from fans. If he does join the fighting game, however, Fils-Aime’s “Final Smash” move would apparently be “MY BODY IS READY SLAM.”


Reggie To Present New Look At Wii U Game At Spike VGX Awards

It has previously been hinted that Reggie would make a surprise appearance at the VGX awards. A SpikeTV press release confirmed this report, also stating that Reggie will be presenting a “new look” at a Wii U title. Reggie already hinted at a surprise at the VGX Awards. Do you think this is going to be a brand new announcement, or a look at a pre-existing title? What game do you think will be presented? The VGX Awards will air on December 7th at 6pm EST on VGXLIVE.com.

New York, NY, December 3, 2013 – VGX, the inaugural all-day live multi-platform gaming event, revealed today that it will include a special one-night only performance of the music of “Grand Theft Auto V,” featuring a host of artists from the game’s soundtrack and score, and streamed on VGXLIVE.com and across all screens and gaming devices worldwide.

VGX (#VGX) also announced that “South Park” creators Trey Parker and Matt Stone will be on hand along with an exclusive sneak peek of the highly anticipated game “South Park: The Stick of Truth.” Additionally, VGX unveiled its first wave of exclusive world premieres that will be debuted during the three-hour live stream on Saturday, December 7, beginning at 6:00 PM ET / 3:00 PM PT.

The new VGX format dives deeper into the world of gaming and extends its coverage beyond awards presentations. Fans will have unprecedented access to the industry’s top developers and talent and more exclusive world premieres than ever including exclusive new looks at “Titanfall,” “Quantum Break,” “South Park: The Stick of Truth,” “Broken Age,” “Dying Light,” “Tom Clancy’s The Division,” and The Witcher 3: Wild Hunt.” VGX will also feature Nintendo of America president Reggie Fils-Aime presenting a new look at an upcoming Wii U game. Additional exclusives to be revealed shortly.


Nintendo Of America: Consumers Now Understand Difference Between Wii And Wii U

President Reggie Fils-Aime of Nintendo of America has said he believes that consumers now understand the difference between Wii and Wii U. Primarily due to Wii U-exclusives that utilize the Wii U GamePad – such as The Wonderful 101 and Pikmin 3 – customers are able to tell both consoles apart, according to Fils-Aime. A few months ago, the executive claimed that the challenges Nintendo’s facing with Wii U are not issues regarding the system’s name.

When the Wii U launched last year, a lot of people didn’t understand it was a whole new console. Are you still dealing with that mistaken perception?

Fils-Aime: That issue has been largely addressed, I think, as we’ve told consumers all the great things you could do with the GamePad as we’ve showed fantastic software like Pikmin 3, and Wonderful 101, Legend of Zelda: Wind Waker in HD. The consumer I believe now understands this is a brand new system with brand new capabilities. It has all of the benefits of backward compatibility. And we’re the only next gen system with backward compatibility, so the consumer has this great library of games from Wii, can use them with the Wii U. But now they understand all of the new capabilities that they can have.


Reggie Believes Third Party Developers Will Come To Wii U

Nintendo of America president Reggie Fils-Aime believes that third party developers haven’t given up on the Wii U, despite dwindling support from big name publishers. With a number of key titles missing from the Wii U lineup, it’s certainly interesting to hear Reggie’s perspective on things, especially with regards to Call of Duty Ghosts which sold poorly on the platform.

“With a healthy and vibrant installed base, those key publishers are gonna create content that are going to be wonderful for the system. Case in point: Activision. One of the number one rated games [recently] on the Wii U is Skylander SWAP Force. They’ve done a stellar job creating that content. And absolutely we look forward to Call of Duty coming on the platform. A true Call of Duty experience, leveraging unique play with the GamePad. You look at someone like Ubisoft. They do tremendous business with Just Dance on our platform. And we look forward to Assassin’s Creed, we look forward to Watchdogs next year coming on the platform. Warner Brothers… I could go through the list in terms of key software publishers that are making great content for the platform. And what they tell me every day is, “Reggie, how can I help you drive your installed base?”