Nintendo of America president Reggie Fils-Aime has stated that the company is experimenting with smartphones and tablets, but this is really being done to market their content for their consoles and handhelds. However, Reggie says that Nintendo firmly believes that Nintendo games are best played and best enjoyed on their devices, and so the full game play will only be on Nintendo devices.
“It’s a topic that comes up all the time. It’s a debate that’s constantly had. We recognise that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”
“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”
Game Informer has clarified that Nintendo of America president Reggie Fils-Aime will be showcasing a previously announced Wii U game at the VGX awards. There was a little confusion on Twitter regarding whether it was an unannounced game, or one that has been previously revealed by Nintendo. Most people bets appear to be on Reggie showing off Donkey Kong Country: Tropical Freeze. Game Informer has partnered with Spike TV to host the live stream on their site.
“Reggie Fils-Aime, president of Nintendo of America, will be on-hand to talk about a previously announced Wii U title.”
Nintendo of America president Reggie Fils-Aime has confirmed that The Year of Luigi celebrations will continue well into 2014. Reggie wouldn’t give any hints as to what to expect, but fingers crossed, hopefully we will get something good. What would you like to see Nintendo announce in 2014?
“There are some Year of Luigi activities that will continue into 2014 — including some of the special products that we’ve launched (the Luigi remote and the Mario and Luigi 3DS XL) — so there will be some Luigi products to carry the Luigi banner into the next calendar year.”
Nintendo president Reggie Fils-Aime is supremely confident about the forthcoming Wii U software lineup. Reggie even went as far to say that he personally believes Super Mario 3D World, Smash Bros, and Mario Kart will be in the top ten selling games across all platforms this generation. During the interview on GameTrailers, Reggie also announced that the company may have something special to share at this year’s VGX awards in December.
Nintendo of America Reggie Fils-Aime will be a special guest on GTTV on Friday 15th November. The blurb for the show states that he will be demonstrating the forthcoming Donkey Kong Country Tropical Freeze. However, it does say that he will be discussing more, so who knows what he will show off. What would you like to see featured on the show?
What’s next for Nintendo? GTTV is joined by Nintendo’s Reggie Fils-Aime to get a look at Donkey Kong Country: Tropical Freeze and more.
Thanks Kallum S
We already know that investors are demanding Nintendo to jump onboard the smartphone and tablet bandwagon, but Reggie says that the company is currently thinking about how to leverage popular mobile platforms for marketing purposes. Reggie explained that Nintendo is mainly considering how they can give tablet and smartphone users little experiences which then drive them back to the Nintendo 3DS or Wii U.
“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”
“That’s why we’re so focused on having content exclusive to our platform,” he said. “When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”
Nintendo of America president recently took over the company’s official Twitter account to interact with the fans. During Reggie’s time on the Nintendo of America Twitter account he revealed that he has put in three hundred and four hours into Animal Crossing: New Leaf on the Nintendo 3DS. Reggie also showed that he has also played New Super Mario Bros 2 for a staggering one hundred hours. You can view the image of his Nintendo 3DS play time, right here.
Nintendo of America President Reggie Fils-Aime gives reasons for as to how the new Wii U console differs from Kinect for Xbox 360. Fils-Aime claims that there are not a lot of games to play on Kinect. Fils-Aime says the controllers for the Wii U are a lot more precise than Kinect. He also says the new console offers a much richer multiplayer experience, compared to Microsoft’s Kinect.
Nintendo’s Executive Vice President of Sales and Marketing, Scott Moffitt, hasn’t confirmed whether a new Metroid title is being developed for Wii U, but he did say fans of the series get to enjoy Nintendo Land attraction Metroid Blast while developers are “thinking and imagining” about the possibilities of Wii U’s Metroid.
A couple of days ago, Nintendo of America President Reggie Fils-Aime confirmed that Nintendo EAD, Shigeru Miyamoto and Retro Studios are working on unannounced Wii U projects; among the three, who do you wish is the developer of the first HD Metroid game?
“…I think we all can’t wait to see what a Zelda experience might look like in high definition. For now, they’ll have to enjoy the Zelda: Battle Quest game that exists inside Nintendo Land. But I think that we can all imagine that Zelda would look great in HD, and there could be a lot of new features added with the [Wii U] GamePad.”
“With Metroid Blast, you get to enjoy that franchise while the developers are, you know, thinking and imagining what could be possible with Metroid on Wii U.”
-Scott Moffitt, Nintendo’s Executive Vice President of Sales and Marketing
According to President Reggie Fils-Aime of Nintendo America, Nintendo doesn’t believe in pricing a product and then reducing its price after a short time. Nintendo had to slash Nintendo 3DS’ price in 2011, which was a “very painful proposition” for the company. Unlike the Nintendo 3DS, Fils-Aime thinks the Wii U is priced right, and because the Wii was priced at $249.99 for about three and a half years, he expects Wii U’s price to remain the same for a while.
“The way that we approach consumer value is we want to make sure we give the consumer a lot for what they pay, and when you look at that basic model you get the innovation in the GamePad (and all of the gaming options that presents), you get Miiverse in terms of a gaming community, you get Nintendo TVii, you get video chat… all of that is included in the base proposition. We think $299 is a really strong value, and it’s a value that’s going to be strong for a long time.”
“That gets into another one of our pricing philosophies; we don’t believe in pricing a product and then having to reduce the price some short time later. When we had to do that for 3DS, it was a very painful proposition for us. And what we did with the Wii at $249 and leaving it there for, I think, about three and a half years is very much consistent with our pricing philosophy.”
“In terms of profitability, we don’t comment on our internal byproduct P&L, but as a philosophy, we believe in making money on our hardware, even if it’s small amounts of money at the start. We don’t believe in losing a lot of money on hardware. I brought up 3DS – after the price cut, we were losing money on 3DS hardware and that’s what led to our posting our first operating loss ever as a public company.”