Ubisoft CEO Explains Why Digital Console Games Stay More Expensive Than Physical

One thing that puzzles many of us when purchasing a game is why digital versions of video games are generally more expensive than the retail versions. While retail games see extreme price drops on a daily basis, digital games generally retain their pricing and are only discounted occasionally. Ubisoft CEO Yves Guillemot has explained why this is.

“Digital is more reactive than what we put in stores, but at the same time, it doesn’t react as fast on consoles than it does on PC,” Guillemot said. “What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business, a new trend, and we think all this will get more in line with time, but for sure, at the moment you see all sorts of prices depending on who is doing a promotion for that specific week.

“If you look at the PC [post-release discount] trend, I think you will see that on consoles, but you will have to wait a little bit of time for that to happen with the same speed,” he continued, suggesting Ubisoft could become more aggressive in discounting digital console games in the future.

“On digital we will not sell [a game] for a lower price compared to physical. After a few weeks or few months things can change, and as Yves has been saying, sometime you might have a promotion on Amazon [that is] not on GameStop, but we can also react on the digital side.

“We are actually more aggressive on the PC side where digital is very, very strong. We tend to be more conservative on the digital side for more console and more flexible on PC.”

Shovel Knight Is Officially Coming To Retail

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One of the hits of last year was Shovel Knight which was praised by both players and critics alike. The game managed to receive an average Metascore of 91 which is an extremely impressive feat for an old school designed platformer. And yes, before you ask, there will be a retail version for both the Wii U and Nintendo 3DS versions. If you’d like to play on another platform then you can also purchase it for the Xbox One and the PlayStation 4. The game is coming North America on October 13th and to Europe on October 16th. Here’s what it contained in the box.

The physical version of Shovel Knight contains everything we’ve released so far. First, there is the original Shovel Knight campaign with all the content you know and love! Also included is Shovel Knight’s first content update: Shovel Knight: Plague of Shadows. Finally, there’s a full-featured Challenge mode with more than 50 crazy challenge levels to explore!

Of course, like the digital version, every boxed version will also receive FREE future updates as they become available:

  • Specter Knight’s Campaign – A full campaign starring the shadowy scythe spinner!
  • King Knight’s Campaign – A crazy campaign with the gilded goob himself!
  • Battle Mode – Duel with up to 4 players as your favorite heroic or villainous knight! (Wii U/PS4/XB1/PC exclusive)
  • Body Swap Mode – Did you ever wish Shovel Knight was a lady, or Shield Knight was a dude? Well, now you’ll be able to change them all around, along with the rest of the cast!

Oh, and one more thing: every boxed copy of Shovel Knight will include a lavish instruction booklet similar to the Kickstarter reward. No 2-page inserts here! You deserve a full manual, to hold in your hot little shaking hands and pore over as you wait to get home!

 

Don’t Forget Wii Sports Club Launches In US Stores On July 25th For Wii U

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It’s a full count. One more out will win you the game. Standing on the pitcher’s mound, you study the batter and aim for the outside corner. You take a deep breath and unleash the baseball toward home plate. The ball curves just as you planned. Suddenly and unexpectedly, the bat cracks and the ball soars into the air. You thrust your arms in the air, poised to catch the fly ball. Catch it and the game is over. You win. The ball falls closer and closer to your outstretched hands …

While this sounds like an intense game of real-life baseball, it is actually the experience anyone can have using the GamePad controller in Wii Sports Club, which arrives in stores on July 25. The Wii U game includes updated and reimagined versions of Tennis, Bowling, Golf, Baseball and Boxing from the original Wii Sports game for Wii, with each sport using Wii MotionPlus technology and new GamePad features for enhanced control.

The implementation of the Wii U GamePad controller brings some surprising and fun features to Wii Sports Club. In Baseball, for example, the pitcher aims a fastball, curveball, screwball or splitter by simply moving the GamePad around in real space and pressing a button to throw. If the ball gets hit in the air, players use the GamePad to follow and catch the fly ball – just like they would with a baseball glove. In Golf, players place the GamePad on the floor to see the ball they are about to hit on the screen of the GamePad. It will appear on the same surface shown in the game – on the fairway, in a sand trap or in the rough. After players swing their Wii Remote Plus controllers like a real golf club, the ball will “fly” from the GamePad screen to the main TV screen and toward the virtual pin. The added GamePad features elicit the same “You have to try this!” reactions generated after playing the original Wii Sports game.

“With so many features packed into Wii Sports Club, players of all ages will feel like they are playing the game for the first time,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Wii Sports Club is the definitive version of Wii Sports and the perfect showcase for the unique game-play experiences enabled by the Wii U GamePad controller.”

In a new online multiplayer mode, gamers from the same region who own the game and have a broadband Internet connection can play Wii Sports Club together. Players also can join a club to represent their regions and build online communities with fellow club members by sending tips, pep talks and other messages via Miiverse.

The retail version of Wii Sports Club launches in stores on July 25 at a suggested retail price of $39.99. The digital versions of all five sports are now available and can be purchased in the Nintendo eShop on Wii U. A 48-hour free trial of all five sports is also available in the Nintendo eShop on Wii U until Dec. 31.

 

Wii Sports Club For Wii U Coming To North American Retail Stores On July 25th

Fore! Love! Strike! Home run! TKO! All five of these phrases are going to echo through the homes of Wii U owners everywhere when the five-sports-in-one packaged version of Wii Sports Club hits stores on July 25 at a suggested retail price of $39.99. With Wii Sports Club, the millions of people who fell in love with Wii Sports can now hop off their couches and get active with new versions of the five original classic sports – Tennis, Bowling, Golf, Baseball and Boxing – enhanced with online multiplayer and optimized for play with the Wii U GamePad controller.

Wii Sports Club feels like a new experience, with the addition of crisp high-definition graphics and Wii MotionPlus technology, as well as creative uses of the Wii U GamePad. For example, in Wii Sports Club – Baseball, the pitcher aims a fastball, change-up or curveball by moving the GamePad around in real space and pressing a button to throw. If the ball gets hit in the air, the player holds the GamePad to track and catch the fly ball – just like they would with a baseball glove! In Wii Sports Club – Golf, players place the GamePad on the floor. The ball will appear on the GamePad controller’s screen and then “fly” to the TV screen when players take their golf swing using the Wii Remote Plus controller.

Using the game’s new online multiplayer mode, players no longer have to wait for a reunion or holiday gathering to play with friends and family members who live far away. Gamers from all over the country who own the game and have a broadband Internet connection can play Wii Sports Club together. Players also can join a club to represent their regions and build online communities with fellow club members by sending tips, pep talks and other messages via Miiverse.

There are so many new features in Wii Sports Club that players will feel like they are playing the game for the first time. The added GamePad features elicit the same “You have to try this!” reactions generated after playing the original Wii Sports.

Digital versions of all five Wii Sports Club games will also be available in the Nintendo eShop on Wii U starting at 6 p.m. PT on June 26.

Thanks, WiiUMasterRace

 

Retailers Are Saying To Nintendo That Mario Kart 8 Is Great, But Wii U Needs A Drastic Price Cut

A number of high-profile retailers in the United Kingdom have told MCV that while they think Mario Kart 8 looks like a fantastic game, the Wii U drastically needs a price cut to be able to compete against the PlayStation 4 and the Xbox One. The Mario Kart 8 bundle retails for £250 in the UK.

“The market needs a sub-£200 Wii U proposition and the Mario Kart 8 at £250 RRP is going to be a tough one to drive extra sales,” said ShopTo purchasing director James Rowson.

“To get the same kind of weekly sell through that PS4 and Xbox One are seeing a sub-£200 price is needed.”

The head of games at a major retail chain added. “£199.99 would be when Wii U would get interesting. Nevertheless the fact this is the first high res Mario Kart game and is very exciting.”

Speaking about Tesco’s £200 price point for the bundle, Xbite’s CEO Steve Thomas added: “It’s a step in the right direction, but it would have been better if all retailers were involved. Nintendo needs support from the wider industry rather than one retailer.”

But Games Centre’s MD Robert Lindsay plays down pricing concerns, and believes software is key to Nintendo’s success: “[The Mario Kart 8 pack] is a fantastic bundle at an attractive price which should see a nice sales spike over the coming months.

“Will this continue through to Christmas? That really depends on the strength of additional software which is the key to ongoing sales, not the price point.”

Nintendo Will Sell A Standalone Retail Version Of New Super Luigi U

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New Super Luigi U is essentially downloadable content for New Super Mario Bros. U. But players who don’t own a copy of the Wii U game won’t be left in the dust. Nintendo today announced that a standalone retail version of New Super Luigi U will arrive at stores on August 25th. In the upcoming DLC, Luigi’s red-garbed brother, Mario, will be absent, but critter Nabbit will be a playable character in its multiplayer mode.

Nintendo Says It Has No Plans To Sell 3DS XL Circle Pad Pro At Retail

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The Nintendo 3DS XL Circle Pad Pro is now being sold in North America. The device is priced at $19.99, adds a second Circle Pad and an extra set of shoulder buttons to the handheld console. For now, the only way to purchase the device is through Nintendo’s online store, as the company confirmed to Joystiq that it currently has no plans to sell the Nintendo 3DS XL Circle Pad Pro at retail.

“There are no plans to sell this accessory at other retail locations at this time.”

-Nintendo representative