The Pokémon Company today made a Twitter account and Facebook page. Like its Facebook page and follow its Twitter account ”to get the latest Pokémon news straight from the source.” Upcoming Pokémon games for Nintendo DS, Pokémon Black 2 and White 2, will launch October 7th in North America, October 11th in Australia, and October 12th in Europe.
Gaming publication Games Industry International took to the internet to see just how big the buzz was on social media and technology blogs for both the iPhone 5 and Wii U. Judging from the results which were posted on the website it would appear that the Wii U conference was vastly overshadowed by the iPhone 5 conference on the 12th September.
“Retail sales are down considerably (at least as seen through NPD). The consoles are long in the tooth. And there hasn’t been a surprise breakaway blockbuster for some time. Call of Duty is still a huge seller, but those numbers are never a surprise now. Those are the sorts of things that ping the radar of many mainstream outlets.”
“If the Wii U proves to be as groundbreaking as the Wii, we’ll likely see another surge of coverage. But so far, the general reaction from investors and the general public to the system has been a collective shoulder shrug. Many people see it simply as a Wii HD (which underscores the marketing problem Nintendo faces). Also, Nintendo has done virtually nothing to market it, withholding key details until just recently. So there hasn’t been anything to write about.”
- Freelance journalist Chris Morris (who has covered games for CNN, Forbes, Variety, and more)
Koichi Ogawa, a portfolio manager at Daiwa SB Investments Ltd. in Tokyo has told Bloomberg that Nintendo really needs to embrace the social networking arena along with the mobile space to be relevant. If Nintendo doesn’t intend to address these things at tomorrows press conference then Ogawa predicts stock in the company will tumble.
The creator of the “Super Mario Bros.” franchise should introduce more major titles at today’s 3DS conference or consider developing games for social networks to restore investor confidence in a stock that’s tumbled more than 80 percent since its 2007 high, analysts said. President Satoru Iwata, bracing for the game maker’s lowest profit in 26 years, is seeking to win back users who are content to play games on Apple Inc. (AAPL)’s iPhone and Facebook Inc.’s online service.
“Nintendo should consider embracing social networks, even though it’s going to be a latecomer. Even with the price cut, it’s hard to lure consumers as various platforms including the iPhone and iPad are available now. Those people won’t use 3DS to play cards or mah-jongg.”
“Nintendo should better explain why the company isn’t embracing the surging market for games on social networking services such as Facebook.”