You may remember that Sony were trying to trademark the common term ‘Let’s Play’. Well, now it seems as though they were unsuccessful trademarking this term as one might expect. The US Patent and Trademark Office rejected the trademark and said that it is a far too ‘generic term’ that’s descriptive in nature. That’s because it’s a commonly used word amongst streamers and YouTubers and it’s not associated with Sony products.
As shown in the attached evidence, the term ‘Let’s Play’ used in connection with video games refers to ‘a video, or less commonly, a series of screenshots, documenting a playthrough of a video game, almost always including commentary by the gamer’ and ‘Let’s Play’ (sometimes called Learn to Play); One or more people that record themselves playing video games through screenshots or captured video (Mostly the latter).’ This phrase merely describes applicant’s services because applicant would stream Let’s Play’ videos.
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We posted last week about the potential of Sony trying to trademark the term ‘Let’s Play’, the definition on the trademark application was: ‘Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks’.
Some documents have surfaced online, showing the application date of December 29th, 2015, that give further insight into what Sony was trying to apply to trademark. You can take a look at them here.
The documents also go over features of a logo such as ‘the colours green, black, silver, white and gray is/are claimed as a feature of the trademark’, also on attachment 3 you can see an image of the logo. Underneath the attachments is a refusal that states “Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 4459011. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the enclosed registration.”
Let’s Play videos have been huge on video streaming sites such as YouTube and have become part of the gaming scene and beyond. A recent trademark by Sony suggests that the company is trying to trademark the term Let’s Play and the definition is as follows: ‘Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks’. Sony’s application was recently on the United States Patent and Trademark Office. Whether they are successful seems doubtful, but stranger things have happened.
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Reports are coming in via Twitter that Nintendo has suddenly decided to trademark King K. Rool’s name. This has prompted many to speculate that he will be the chosen fighter from the Super Smash Bros ballot. There was a lot of initial support for the villain in the Donkey Kong Country SNES series. Looks we shall have to wait for the official announcement.
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E3 is fast approaching and we know there’s going to be a few surprises from Nintendo. Could a new titled staring Diddy Kong be one of them? Well the Kyoto based company has filed a trademark for “Diddy Kong” in Europe. You may remember that rumour that suggested that Monster Games were going to be working on Diddy Kong Racing 2 on the Wii U. Well, it could be related to that. Who knows though! Guess we shall have to wait till E3 next week to find out.
In some surprising news, Nintendo has grabbed the trademark for the NES controller design. Who knows why they’ve reacquired it after all this time, but there’s got to be some method behind the madness. It’s mainly the the B, A, Select, Start button layout that they wanted to acquire. Whether they will use this in their next project the NX remains to be seen. We shall keep you posted.
Thanks, Creative Sushi
Those hoping for a sequel to the fantastic Eternal Darkness should be pleased this morning as Nintendo updated the trademark on December 17th. While this doesn’t necessarily mean that a new game is coming, it does give us a tiny bit of hope. Oh, and remember the Vitality Sensor for Wii? Well, Nintendo has also renewed the trademark for that in the United States. There’s speculation that Nintendo is still planning to do something with the device, but at the end of the day it’s just speculation.
Thanks to those who sent this in.