Satoru Kikuchi, a Tokyo-based analyst at Deutsche Bank AG, has revealed that for Nintendo to make a profit on Wii U hardware the company needs to sell the console for $299.99. However, Kikuchi says for the system to sell in the quantities that Nintendo want it to sell in – and attract a large consumer base – then it needs to be priced at $199.99
“To make a profit from hardware sales, the Wii U would need to be priced close to $300, based on estimated costs. To overcome competition from the many other devices on the market and be embraced by families and children, and not just hardcore gamers, it would need to be priced closer to $200.”






