With Apples iPhone increasingly becoming a solid entertainment device you’d be right in thinking Nintendo views the platform as a competitor, well according to Nintendo’s president Satoru Iwata this simply isn’t true.
Nintendo doesn’t have any intention of directly competing with existing products, but the mass media has a tendency to portray everything as a rivalry between opposing companies. It seems some people have the impression that we want to compete with cell phones or the iPod, that putting cameras or music players in our devices is out of character for us. I hope those who have such an impression will take an interest in what Nintendo can make when it dedicates itself to pleasing as many people as possible who pick up a DS, and I hope they’ll actually pick one up themselves.