“If I got paid to develop a Wii game I would do it. I would not put an original IP on the Wii today unless I thought I had an absolute home run,” he said. “Because the Wii, to me, I would describe it as a virus, that doesn’t stick.
“People have got to realise the Wii is a toy, not an entertainment focused product. People come home, someone, they play Wii for a bit, feel it’s really cool, blah, blah, blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii,” he continued.
“The people that only own the Wii, ask that consumer how often they use their machine. They just don’t use it, it was cool, but they’re not gamers, so they put it away.”
Liljegren went on to say that Nintendo needs to find other alternatives to “the Wii Fit phenomenon”.
“Nintendo is smart in that way in that they realise this is not a video game machine, this is not a games game machine.”
– Former DICE boss Fredrik Liljegren