Codemasters CEO Rod Cousens has told trade publication MCV that the company believes the Wii U needs to be priced attractively to consumers. We already know that Nintendo are looking to market the console at a similar price point to Microsoft’s Xbox 360 and Sony’s PlayStation 3. Will this be enough?
“Everybody knows [pricing and launch info] is coming. I anticipate further price cuts on existing consoles prior to Christmas this year, and there’s room for further price cuts next year.”
“So Wii U needs to be very keenly priced – and in the same way that Sony is having to price Vita when the competition is smartphones and tablets. Pricing is critical in a very fragmented hardware space. So I am not sure they are going to be able to come out and hit a premium price point from the outset.
“But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let’s see if it can do it again. And the industry should cheer it on.”