Nintendo is set to announce its first-ever operating loss at tomorrows investor conference. Nintendo previously estimated a 45 billion yen deficit for the business year just ended, leading many analysts to question Nintendo’s decision not to bring its immensely popular franchises to the smartphone market.
“They have been beaten by smartphones and tablets, in particular, for consumers spending and, more importantly, time.”
“Nintendo has to deal with the change and let Mario games be played on non-Nintendo devices. I think it will take at least couple of years to see that.”
“Any drastic strategy shift that would dispatch the Mario brothers into the realm of Android and Apple’s iOS operating system would likely require a change at the top of Nintendo, and that likely won’t happen for a couple of years until the Wii U is shown to be a clear failure.”
– Various analysts speaking to Reuters