Robert W Baird & Co analyst Colin Sebastian believes that Ubisoft is preparing a number of free to play titles for Wii U in the coming year. Sebastian comments come in response to Ubisoft CEO Yves Guillemot’s remarks to investors on next-gen systems. He claims that the popular F2P model will broaden the content offerings on new platforms, including Wii U.
“It appears that new consoles from Microsoft and Sony will also allow more integration of item-based transactions within games, including a free-to-play option similar to the model used in social and mobile games,” he said. “Ubisoft expects this to drive better monetization than what is commonly available in the current generation”
“We believe the F2P model on consoles, as part of a broad multi-platform strategy (phones, tablets, connected TVs) could drive a higher level of profitability per franchise. In addition, developers of Facebook and Mobile/Tablet games may discover a new platform opportunity for their titles in the next console generation.”