Obviously Microsoft is going to prefer their product over a competitor’s product but are their reasons sufficient? Yusuf Mehdi, chief marketing officer for Microsoft’s game business, thinks that SmartGlass is better than Wii U because you can use a wide variety of devices to connect with the Xbox 360, while Wii U is limited to its controller. Mehdi also thinks that the Wii U GamePad will not work well because you have to look at its screen and the TV screen in order to play games.
“In other cases, when you do want to have cross-screen sharing, that’s where I believe this approach [SmartGlass] is actually better, because what we’re doing is embracing it as truly a supporting screen,” said Mehdi.
“Not as the thing you should be looking at. Therefore, it needs to light up, it needs to notify you, it needs to actually provide content that’s relevant in that example. So I feel pretty good about that. I certainly don’t think there are any latency issues there. You can use any device for control, for tabbing, for browsing, for watching movies. It’s got a richer platform for things.”