Sega’s European head of brand licensing Sissel Henno has told Toys ‘n’ Playthings magazine that the company plans to release a brand new Sonic game for consoles next year. Henno also said that the developer and publisher has several new digital titles launching as well as a new boxed game.
“Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe.”
“Similarly, we will also be growing the apparel, publishing and stationary categories. We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise.”