Nintendo of America president Reggie Fils-Aime has disclosed to the Mercury News that it only takes one Wii U game sale to make the console profitable for Nintendo. We’ve already heard from GameStop that the attach rate for the Wii U is extremely healthy, at 2.4 per console sold. So it seems that Nintendo should be making a profit with its latest home console.
“The business model doesn’t change dramatically, in that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.”
“In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we’re able to do that, then we will create significant profit for the company.”