Nintendo director of product marketing Bill Trinen has explained exactly why Nintendo returns to its existing franchises, rather than pumping out new IP’s. Trinen says Nintendo stick to existing franchises, such as Mario and Zelda, because adding fun and interesting gameplay ideas to these already established franchises makes the most sense.
“There’s a couple of driving reasons why you keep seeing a lot of the same franchises come back. One is just the way that we develop games. What we don’t do is start off and say we’re going to develop a new game in X series or what are we going to do with it? It’s really more about what is a fun and interesting new gameplay element or gameplay mechanic? How do we develop that? And then what kind of a character or what series is that really best suited to?”
“And so, in a lot of the cases, if you’ve got an idea that’s really fun and really interesting, pairing that with, for example, Mario, then that takes a fun and interesting gameplay mechanic and puts it with a character that makes it instantly appealing to a very wide range of people,”
“Of course the other approach is, as you frequently see with Nintendo Directs and announcements like this, when we do announce something like a new Yoshi’s Island, there’s a tremendous fan reaction to that because they want it [laughs].”
“You do on the one hand want to try to find a way to bridge that gap between what are the new experiences that we can offer? How can we give the fans what they’re looking for in terms of new installments in existing series? And it is a balance that you’ve got to find.”