Nintendo has launched three new commercials in the US to advertise the Wii U as, once again, a family console. Despite what Michael Pachter said, Nintendo has decided to market the Wii U as a ‘family orientated’ console, just like its predecessor.
The first commercial, featured above, sees the Vanorsby family playing on the console and saying ‘we gotta upgrade’. The second and third families skate along the same line, exploring the main differences of the GamePad against the Wii Remote, emphasising that you can play both on and off-screen. The Haskins family even says that when you hold the GamePad it’s much ‘easier’, providing smoother game play. Do you think the new commercials will help bring in the family market and create a success similar to the Wii?