After yesterday’s announcement that Nintendo’s profits had suffered sufficient losses last financial year, Satoru Iwata has taken a big step by revealing in an official statement he will take on an extra role at Nintendo of America. Iwata will lace up his shoes as the CEO of Nintendo America after Tatsumi Kimishima – the current CEO – moves on to become the global managing director of Nintendo, based in its Kyoto headquarters.
This is big news as Kimishima, who previously came to Nintendo in 2000, will assume the role in both Corporate Analysis and Administration and the General Affairs divisions – meaning that the current bosses Yoshihiro Mori and Masaharu Matsumoto will step down this summer for retirement.
The big shift is set to create a more streamlined approach when it comes to matters of business and, of course, to fortify Nintendo’s global unified strategy within such a competitive market. With Satoru Iwata acting as NoA’s CEO, Nintendo’s COO Reggie-Fils Aime will now report directly to Iwata.
Wow, good luck to Iwata! And I love that Gamepad..Cant help but think what it was like playing with THOSE analogs.
Those were only on the prototype, the final version has analogs more like the ones seen on any other console
I know that, i have a wiiu. i said i wonder what it would be like to play with that controller.
like playing a 3DS. it has the same sliders.
I know, im just wondering as to what the wiiu would feel with, with them. And is it just me, or is Reggie in the reflection of the gamepad?
Oh oops sorry I must have misread it
Yeah it would be weird :/
Played with it at e3…I’m glad they didn’t go with the prototype…
Dafuq will Reggie do?
Reggie is still the COO and the president of NoA. He will directly report to Iwata now.
I bet his body isn’t ready
I bet his body isn’t ready indeed.
Be NoA’s mascot
i bust woke up, and I don’t what would be the proper reaction to this news.
…
It could mean good things or bad things, it’s complicated.
JOY! It means they know Nintendo of America has been bumbling things.
Well, is Iwatas body ready for this?
NO! I was seriously thinking about Iwata setping out of nintendo, that’s what he needs to do….
Fuck off troll or Nintendo hater. Iwata is the heart of Nintendo. He leaves Nintendo dies. He is a man he will make mistakes. But his passion. For Nintendo goes unmatched. Iwata has been a great Global President of Nintendo for the most part.
I don’t know… I sometimes really think that Nintendo needs a new president… Iwata’s been making some very big mistakes in the past few years…
Personally, I don’t think Nintendo needs a new president… but Microsoft does the most!
im not a troll, not even hater…..he has done lots and lots of good things you’re just a retarded fan who can’t see what’s happening I don’t mind if Iwata stays but he need to change drastically
Woooow, really?
People have been saying this for a while but damn.
I feel sorry for Iwata in a way, he’s made te company rise the highest theyve been since the SNES, only to fall due to such a fast and large change in the video game market.
Curious who does the Nintendo Direct now.
Undeniably, Iwata is a good director in a PR sense, at the very least, and towards the consumer.
Hopefully Kimishima can turn the companies profits around.
Nah you’ve got it wrong – although it is a little confusing. Iwata’s still CEO. He’s just also CEO of NoA now, which means Reggie reports directly to him instead of to Kimishima. Hopefully this means the folks at NoA will have more access to Iwata and thus more influence over decision-making.
put another way, it’s like Reggie got a promotion because they got rid of the middleman.
This^ im glad smart people still visit this page.
I know, real recognize real.
Yeah, Iwata’s a double CEO now. With this they plan to improve the relationship between Redmond and Kyoto and create more global strategies.
Imagine Iwata as a kid, dreaming of one day climbing the corporate ladder and maybe become a CEO. Now he’s a DOUBLE CEO LOL
Sounds like a ton of work if you ask me. And he cut his pay a while back IIRC
Yeah, the guy will certainly have a ton of crap to solve all the time.
Wow! That’s pretty cool news. Congratulations Iwata!
WAIT, DID IT JUST SAY IWATA IS BEING THE NINTENDO NORTH AMERICAN PRESIDENT? NOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NINTENDO IS LOSING IT!!!!!!!!!! :(
Don’t worry Reggie is still the COO of NoA.
Iwata is the CEO of America now not PRESIDENT. Reggie is still the COO and President of NOA.
not convinced this will bring any good. only an american national can understand how to deal with the american market
That’s stupid, as Nintendo has had a Japanese person, running the American markets for 30 years now.
they’ve had japanese games but the head of NOA was handling marketing. you can’t sell a game to an american like you do to a japanese person, different strategies. but again, i guess he’s not stupid, he hopefully knows what he’s doing
Remember the time when Minoru Arikawa was the president of Nintendo of America?
I honestly thought this was Iwata’s position the whole time…
Hopefully we get more releases here, does this mean Iwata will live in the US or something? More changes of Japanese exclusives here in the west..?
This isn’t exactly related but does Yamauchi still own shares in Nintendo??
Yes he does
Money makes you arrogant
Then give all your money to the red cross.
whats teh red cross?
No need for comback attack has the enemie has self destruct.
LOL
So basically they’re swapping CEOs between the NA Nintendo and Nintendo HQ?
Iwata will still be CEO in Japan, but now he’ll also run NoA.
The Official Nintendo Magazine explained it better ;)
http://www.officialnintendomagazine.co.uk/48961/iwata-takes-over-as-ceo-of-nintendo-america/
I thought Regie was ceo of America?
No. Fils-Aime is the president and COO of Nintendo of America.
I don’t know why, but I thought this would be appropriate
oooose yoap dady? priceless..
His english have really improved over the years.
It would have been so much funnier if he actually took the president position.
His body isn’t ready for that.
Welcome to America, Iwata-san!
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Good, Almighty Commander Iwata will bring order to that infested Xbot Region!
Their X-bot mother boards are about to RROD.
Why give news on site that 80% of the visistors did not understand? Lol.
For the 20% that do understand? :D
Maybe our club nintendo will actually have cool things now
Trust me, Club Nintendo Australia is FAR WORSE than US/JAP/UK. It has jack shit. Seriously… It’s a joke.
Did you say it has Jack Tretton?
gosh
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this is a good thing, this could mean maybe that noa will localize games that europe has been and maybe more but noa saying last story sucks pandoras tower sucks, xenoblade sucks, oh wait gamestop is making an offer we wil let this game slide but it isnt better than mini golf wii. noa is garbage this is good news
Maybe now that Iwata is in charge of NoA, we’ll get more localizations. I hope.
Iwata is the best, dudes.
I only hope Iwata will be able to handle the pressure and keep his health in good state. He is a great CEO in my opinion.
All I can Said is wow.
Double the CEO power. Unparalleled reign, commence.
…Just make sure to bring some games here.
Finally. Maybe we can see a white 3DS in the future.
+1
+2
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This is good news. Him and Reggie running NOA together.
Satoru Iwata is the big boss anyway, i don’t see this makes any difference.
Maybe now that Satoru is coming to run NoA, we won’t receive nothing but shitty games and miss out on all the major JP titles like we always do because of Reggies more times than not, fail marketing choices. Reggie doesn’t understand wtf a vast majority of the 20s-40s american nintendo owner wants. That’s why it took Xenoblade so damn long to localize here & when it did, sold off the damn charts. Monolith is a fuckin Nintendo owned studio for christ sake. Satoru knows what’s up.
yes i know thank you, fucking reggie is unbelievable but everybody just gets mad because they cant face the facts of noa sucking when i say what you just said.
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I’m glad Reggie is gone. Reggie did nothing but talk.
Hate to rain on your parade, Drew Carey’s girlfriend… but Reggie is STILL the President and Chief Operating Officer of Nintendo of America. In case your brain is retarding your failed attempt at trolling, read the last sentence
“With Satoru Iwata acting as NoA’s CEO, Nintendo’s COO Reggie-Fils Aime will now report directly to Iwata.”
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