Nintendo of America senior director of corporate communications Charlie Scibetta has explained exactly why Nintendo is still in the hardware business despite naysayers calls for the company to go third-party. Scibetta says that he believes that Nintendo consoles come to life when the software and the hardware work in harmony together.
“Nintendo systems come to life the best when the hardware and software work in perfect harmony. That’s why we’re still in the hardware business, because we think our hardware is the best way to bring software to life. It’s tuned perfectly for that. When Mario bounces from mushroom to mushroom, it feels so responsive because the software has been tuned especially for that hardware.”