Nintendo has taken its marketing to the next level by sponsoring this year’s Tour de France event. The company has positioned that Wii U as the official sponsor of the Tour de France 2013 on British television channel, ITV 4. The event is said to draw an audience of 3.5 billion people at its peak. There are two channels providing converge of the event, ITV 4 and EuroSport, which runs from Saturday 29th June – Sunday 21st July 2013.
Thanks, OKJ and Mike S