Nintendo UK’s head of consumer marketing James Honeywell says that the Nintendo 3DS is comfortably outselling the PlayStation 3 and the Xbox 360 week-by-week in the United Kingdom. The spike in hardware sales can be attributed to a number of big named titles for the platform including Animal Crossing: New Leaf, Mario & Luigi: Dream Team and Fire Emblem Awakening. The portable has been trending ahead of both the platforms over the last three months.
“Software sells hardware. You must have heard that from us a lot. And the same can be said for Wii U as we move into peak season. With such a strong line-up of titles that are so critically acclaimed, it is just a perfect storm. It has made it the format of the moment.
“Sometimes 3DS, or handheld in general, suffers because people tend to focus on the home console market. But 3DS is really doing the numbers right now.”