Today Nintendo revealed that their Wii U Deluxe 32GB console will have its price lowered to $299.99, a $50 price reduction, effective September 20th. The Wii U’s sales have been dismal since its launch in 2012, and it has been rumored for some time that Nintendo would employ a price cut to drive sales back up. Nintendo President Reggie Fils-Aime has said about the announcement: “Today we’re making those unique Nintendo experiences more accessible and affordable.” The Wii U will sell in two models: the existing black deluxe model bundled with Nintendo Land or in a new Zelda model, while the standard white 8GB version will be phased out completely.
The news was coupled with the confirmation of release dates for several games, as well as the official announcement of a limited edition bundle of the system with The Wind Waker HD, also for $299.99. Gamers who purchase the bundle will be given a promo code that can be used to download the game for free in the Wii U eShop on September 20th, even though the physical version of the game will not be released until October 4th.