Nintendo of America’s marketing executive Scott Moffitt has explained the 3DS has a “fundamentally different” marketing strategy compared to Sony’s handheld device the PlayStation Vita. Yesterday, Moffitt commented on why there’s no unified digital account system, but today – In an interview with GameSpot – he points out that the 3DS is tailored to on-the-go gamers, whereby they experience gaming on the bus or train and should be an entirely different experience, rather than Sony’s marketing approach that looks to extend the home console experience. Moffitt said the following:
“Certainly, on the handheld side, we’re heading in a very different direction than PlayStation with Vita. It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.
“And our philosophy, our belief, our strategy, is that we believe it’s kind of a different occasion. The moment of time you’re willing to play, the amount of time you have able to play when you’re away from home is different and your gaming behaviour is different.
“You’re not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be. So the nature of the game ought to be a little different and the nature of the experience ought to be a little different. So I do believe on that, we have fundamentally different strategies.”
Thanks, Simply G