Roy Morgan, the largest independent research company in Australia, has published its latest survey to find out which consoles Australian gamers are looking to purchase. The comprehensive survey states that 600,000 are looking to purchase a PlayStation 4 and 325,000 looking to purchase Microsoft’s Xbox One console. Just 1% of console owners have their sights set on a Nintendo Wii U.
“As we approach the launch of the next-gen PlayStation and Xbox consoles, it’s clear that the marketing focus of each brand and console differ dramatically. Sony continue to target heavy gamers with the PlayStation 4, promising higher graphics performance and a range of new titles. Microsoft appear to be promoting the Xbox One as a multi-dimensional home entertainment device.”
“Besides the obvious benefit of being slightly cheaper than its competitor, PlayStation 4 has probably inspired more intent to purchase because it appeals to committed gamers, a group that tends to adopt and upgrade technology earlier than the more mainstream market that Microsoft are targeting with Xbox One.”
“Those intending to buy the Sony PlayStation 4 are more likely to be buying the console for themselves, whereas those planning to buy the Xbox One are more likely to want to share it or purchase it for someone else.”