Mario creator and game designer Shigeru Miyamoto has stated that Nintendo is no longer concerned with the casual gaming market. In a recent feature with Edge Magazine, Miyamoto explained Nintendo’s current stance was its particular need to focus on the dedicated core fan-base. Since the shift to mobile gaming, the casual and “passive” market – that Nintendo profited from in the days of the Wii and DS generation – is no longer there. Here’s what Miyamoto said on the matter:
“[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland. Their attitude is, ‘okay, I am the customer. You are supposed to entertain me.’ It’s kind of a passive attitude they’re taking, and to me it’s kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].
“In the days of DS and Wii, Nintendo tried its best to expand the gaming population. Fortunately, because of the spread of smart devices, people take games for granted now. It’s a good thing for us, because we do not have to worry about making games something that are relevant to general people’s daily lives.”
Though Nintendo has yet to come fully forward with their Quality of Life (QOL) initiative, bar from the knowledge it will focus on fun, it appears the company is stepping in the correct direction. Let us know your thoughts on Miyamoto’s statement in the comment section below.