You can still claim the luxurious Super Mario Maker idea booklet even if you decide that you want to purchase the game digitally. Once you purchase the game via the Wii U eShop you should be given a receipt with a toll-free number. Give the number a call and inform the customer service representative that you would like the Super Mario Maker booklet that comes with the game. You’ll need to give the serial number of your Wii U, which you can also find on the receipt, and your email, name, and address. They will then send you a copy in the post. This offer is eligible in the United States, Canada and Mexico.