John Vignocchi, vice president of production for Disney Infinity, has revealed that Disney’s Toy to Life series has a fifty percent female player base. Vignocchi says that is one of the reasons why they have highlighted new female Jedi, Ahsoka. Clearly this is good news for the franchise which see’s Disney Infinity 3.0 released this week to good reviews.
Vignocchi said the decision to highlight Ahsoka, a female Jedi apprentice to Anakin, tied into surprising demographic data about Infinity’s players, adding that they expected a split of 70% male and 30% female. “With Disney’s IP treasure chest of powerful and strong female characters, we actually are seeing a split with Infinity that’s more 50% boys and 50% girls,” he said.