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Nintendo Dominates Japanese Video Game Market Share

If you read our Media Create sales charts which are published every week you will know that Nintendo titles have traditionally been doing particularly well in Japan. Figures published by Dengeki Online for the first half of the financial year show just how much of a lead Nintendo has over its competitors. Nintendo has established a 32.1% lead with its closest competitor being Level 5, who are the brains behind the incredibly successful Yo-Kai Watch franchise.

1. Nintendo – 32,1%
2. Level 5 – 11,9%
3. Square Enix – 11%
4. Bandai Namco – 10,7%
5. Konami – 5,3%
6. Capcom – 4,9%
7. Sony Computer Entertainment – 3,1%
8. GunHo – 2,3%
9. Spike Chunsoft – 1,8%
10. Marvelous – 1,5%

Source / Via

30 thoughts on “Nintendo Dominates Japanese Video Game Market Share”

  1. First – What is the age bracket/occupation of the interviewed people? Without this information, those numbers are meaningless.

    Second – What is the relevance of the Japanese market again?

    1. 1. What are you talking about interviews? This is all based on sales.
      2. The fact that Nintendo and Sony both makes billions a year just from Japan is its relevance.

      1. Thanks for your clarifications. Indeed, my bad.

        On the profits from the Japanese market: you forgot the extremely high relevance of the NA market, and the penetrance of the Nintendo brand over here.

        1. No one is forgetting that. It’s just not what this data is about. NA gamers are not included in this market share. It doesn’t make it not important because you are not using global figures. Japan is a big market and to be at the top is huge for Nintendo.

          Most would agree that their NA and EU market share presence needs be larger. However, it’s not important to this data.

          1. I really don’t think that Japan is still a big market as you believe. I can’t find the references now, but the Japanese market for dedicated consoles has been quickly shrinking. Also, those marketshare number — heck, when I read the news, I understood “mindshare” — reflect almost exclusively the 3DS performance.

            No company can be considered healthy if one of its branches is sick — see the Wii U struggling worldwide, see the Vita being written off by Sony.

            I’m aware Nintendo cares a lot about their homeland market and whatnot. But following the Japanese trend is killing Nintendo’s business and preventing them to exert influence on the more profitable Western market.

            1. North America and Europe is not as big as it use to be. That is why the world is in a global recovery. Dollar is still weak. Euro is stronger but should be even stronger. Purchasing power is slow right now. So Japan is still a big part of the gaming industry. Nintendo and Sony could survive in that region alone.

            2. Japan is the third largest video game market in the world. I would say that’s still a pretty important market. And with the NX nearing release, and Wii U titles flying off shelves, you could hardly call the home console branch “sick”. Mario Maker passed the million mark in a very short time span, while several titles now have sold over four million units. MK8 has sold over five million. This is no small feat. A sick console would not bring in those type of sales. The Wii U has a low user base, but a very active user base. Now I’m not saying the Wii U is a real success, because it’s not. But “sick” does not describe Nintendos home console market accurately. It doesnt fit. And the Japanese console market has always been relatively small. The PS3 only sold ten million lifetime units in Japan. The Ps4 is on track to meet those numbers eventually, so I’d say the console market in Japan has not changed that much over the years. It may have shrunk a small amount because of smart phones, but hardly noticeable.

    1. Nowhere since Japan would rather not buy products made from “gaijins”. Hence why they have a better market in the West than the East.

  2. And I’ll bet that most of Level 5’s success there is because of Yo-Kai Watch alone. I always though their sales would have been decent in the Japanese market because Professor Layton having a bigger following in the West and Inazuma Eleven with somewhat of a presence in the UK.

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